HKTDC's Seven Flagship Lifestyle and Licensing Events Open, Showcasing Global Innovation and Sustainability

The Hong Kong Trade Development Council (HKTDC) today officially opened its seven flagship lifestyle and licensing events, bringing together over 5,600 exhibitors from more than 30 countries and regions. The Hong Kong Gifts & Premium Fair, Home InStyle and Fashion InStyle are being held at the Hong Kong Convention and Exhibition Centre (HKCEC), while the Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong are at AsiaWorld-Expo, running from today until 30 April. The Hong Kong International Licensing Show and Asian Licensing Conference are running concurrently from today until 29 April, also at HKCEC. These events underscore Hong Kong's role as a super connector between the Chinese mainland and global markets, as highlighted by HKTDC Executive Director Sophia Chong, who emphasized the city's robust innovation ecosystem and intellectual property infrastructure.

The Gifts & Premium Fair and Home InStyle feature a new "Reimagine" themed floor at HKCEC Hall 5, offering buyers a one-stop overview of global trends in lifestyle homeware and gifting. Exhibitors are unveiling innovative products, such as the Camel Brand MINI20 thermos blind box co-created with Hong Kong illustrators, and PREN Ltd's infection-prevention mobile toilet, which requires no installation or water. The Hall of Fine Designs at the Gifts & Premium Fair gathers over 100 exhibitors showcasing design-led products, including Star Industrial's nostalgic "Made in Hong Kong" mini-series blind boxes and Moral Team Holdings' Napier Coded backpack for pickleball enthusiasts made from recycled materials.

Home InStyle presents the Gerontech and Innovative Material Pavilion, funded by the Innovation and Technology Commission, featuring over 20 local enterprises with products like Scan Infinity's TechFitX Smart Sports Training System for seniors and the United Nations University Hub's IntuCREW power-assist solution for caregivers. Innovative materials include Lotux International's biodegradable tableware from lotus stems and Mush Composites' bio-based tiles from agricultural by-products. The Cultural and Creative Avenue gathers design institutions from over 10 countries, with Pantone returning as colour partner, presenting the 2026 Colour of the Year "Cloud Dancer".

Fashion InStyle's NEXT zone, sponsored by the Cultural and Creative Industries Development Agency (CCIDA), showcases global material innovation. Exhibitors include Belgium's Bloom Biotech with microalgae leather, Finland's Spinnova PLC with wood-based textile fibre, and Vietnam's Thai Son S.P Co., Ltd. with ramie fabric. Project ambassador Han Chong of self-portrait leads six local designer brands in creating cross-disciplinary collections using forward-looking materials from eight suppliers, including French mycelium leather and Indonesian natural fibres. The full collection will be unveiled at tomorrow's NEXT fashion parade. Other zones include Designer Spotlight, Materials Bazaar, and Athleisure, featuring collections like Glory G International's lightweight suede denim and Uzbek traditional silk ikat wrap skirts.

The Printing & Packaging Fair and DeLuxe PrintPack Hong Kong highlight eco-friendly solutions, such as Elements Printing's FSC Transparent Non-plastic packaging and BSN International's RFID labels with paper-based inner layers. DeLuxe PrintPack features 3D rotating music boxes and vintage phonograph gift packaging by Ijen Enterprises, and Marshallom's paper lantern canister with dual-purpose design.

The Licensing Show introduces a new IP and e-Commerce Support Services zone, uniting e-commerce platforms, KOLs, and marketing firms to help brands capitalize on cross-border e-commerce growth. Headline IPs include Potatoz by 9GAG, LuLu the Piggy by Toyzeroplus, and Café de Bollo by Yogurt Studio. The DLAB Hong Kong Pavilion features nearly 40 exhibitors showcasing original Hong Kong brands, while the Hong Kong Licensing Force Showcase highlights emerging talents from local universities. The Asian Licensing Conference includes sessions on global licensing trends, FIFA World Cup commercial strategies, and Virtual YouTuber engagement with Gen Z.

Throughout the fairs, around 60 thematic seminars and events cover topics such as the silver economy, generative AI in printing, sustainable design, and cultural fusion. These events provide industry professionals with the latest market insights and practical strategies, reinforcing Hong Kong's position as a global trade hub.