HomeToGo Group Launches HomeToGo Originals Umbrella Brand for Property Management Companies Interhome and Kraushaar

HomeToGo SE (Frankfurt Stock Exchange: HTG), Europe’s leading vacation rental group, today announced the launch of HomeToGo Originals, a new umbrella brand for its property management companies, Interhome and Kraushaar. HomeToGo Originals highlights homes that are managed directly within the HomeToGo Group, ensuring high-quality service standards and hands-on care. The co-branding makes Interhome’s and Kraushaar’s connection to HomeToGo more visible while preserving their heritage and local expertise. Interhome will be presented as Interhome, a HomeToGo Original, and Kraushaar as Kraushaar, a HomeToGo Original.

The launch marks a significant step in the growth of HomeToGo_PRO, the Group’s B2B segment. Following the acquisition of Interhome in 2025, HomeToGo_PRO now represents around two-thirds (66%) of the Group’s total IFRS Revenues. By bringing Interhome and Kraushaar under one umbrella, HomeToGo Originals strengthens HomeToGo_PRO with a more unified market presence and reinforces the Group’s position as a leading direct supplier of vacation rentals. Future property management acquisitions will join the HomeToGo Originals brand.

Dr. Patrick Andrae, Co-Founder & CEO of HomeToGo, stated: “HomeToGo Originals highlights a strategic advantage that sets our Group apart: combining scalable technology and Marketplace reach with high-quality, on-the-ground vacation rental services. This gives us closer access to supply, deeper owner relationships, and exemplifies the unique edge we gain from working directly with both partners and travelers within the HomeToGo Group.”

Jorg Herrmann, CEO of Interhome, added: “For more than 60 years, Interhome has stood for trust, local expertise, and exceptional service in holiday homes management. HomeToGo Originals allows us to bring that heritage more visibly into the HomeToGo Group, while preserving our identity. It is a natural next step, combining our strong local presence with HomeToGo’s technology and Marketplace reach.”

Merrit Kraus, Managing Director of Kraushaar, commented: “Kraushaar’s strength has always been our close connection to our owners and guests. For us, HomeToGo Originals is about building on what makes Kraushaar trusted: personal service, regional expertise, and hands-on care, now more visibly connected to HomeToGo’s Marketplace reach and innovative technology.”

HomeToGo Originals offers advantages for owners, combining professional property management with HomeToGo’s global Marketplace distribution and technology to increase visibility and performance. For travelers, it provides a curated selection of managed properties known for professional service. The new co-branding is now visible across Interhome’s and Kraushaar’s websites, with refreshed logos. The rollout will extend to co-branding local service offices. HomeToGo Originals does not replace Interhome or Kraushaar but exists alongside to highlight their local teams and hands-on service enhanced by HomeToGo’s global reach.

For more information about the HomeToGo Group, visit www.hometogo.com/about. About Interhome: www.interhome.group. About Kraushaar: https://www.kraushaar-ferienwohnungen.de/.