Hong Kong Tech Companies Secure Middle East Market Opportunities at GITEX Global 2025

The Hong Kong Trade Development Council (HKTDC) and Hong Kong Science and Technology Parks Corporation (HKSTP) successfully organized two technology pavilions featuring 22 exhibitors at GITEX Global 2025 in Dubai, creating substantial business opportunities for Hong Kong's innovation and technology enterprises in the Middle Eastern market. The collaborative effort showcased cutting-edge applications and solutions across artificial intelligence, robotics, Internet of Things, and green technology sectors, demonstrating Hong Kong's growing capabilities in the global technology landscape. The event provided a strategic platform for Hong Kong companies to establish crucial connections with regional buyers and potential partners.

Robocore Technology Limited emerged as one of the standout success stories from the exhibition, engaging in advanced discussions with a multinational outdoor advertising company considering global deployment of their advertising robots. Company CEO Roy Lam highlighted the significance of their participation, noting that GITEX represented their fourth international exhibition with HKTDC support this year following events in the United States, Spain, and France. Lam reported establishing connections with more than 250 Middle Eastern companies during the five-day exhibition, with numerous buyers expressing interest in purchasing robots or becoming local distributors. The company achieved a major milestone by confirming plans to sign a Memorandum of Understanding with Omani authorities to establish an AI and Robotics Center in Oman, focusing on localized talent training, certification programs, and cross-departmental pilot project implementation.

The HKTDC facilitated additional networking opportunities through a specially organized dinner event on October 14th, held in collaboration with the Hong Kong Economic and Trade Office in Dubai. The gathering attracted approximately 100 industry representatives from Hong Kong, the Middle East region, and international markets, creating valuable business matching opportunities. Winnie Leung, founder of exhibitor WYNI Technology, emphasized how the HKTDC bridged the gap between Hong Kong's innovation enterprises and Middle Eastern market opportunities by establishing local contacts and connecting companies with regional banks and business partners. The networking event enabled WYNI Technology to better understand market dynamics and challenges while advancing their expansion efforts in the region.

Canpanion Group Limited leveraged the networking opportunities to engage with a local education company, exploring ways to integrate their technology into inclusive education programs. The company also established contact with relevant local authorities and plans to further explore collaboration opportunities through support from the Economic and Trade Office in Dubai. Additionally, another local educational institution expressed interest in partnering with Canpanion and government entities to establish an AI school, potentially creating a comprehensive ecosystem for smart education development in the region. The parallel Expand North Star event at Dubai Harbour featured HKSTP's pavilion showcasing innovative solutions from ten park companies, with participation from The Hong Kong Polytechnic University further strengthening Hong Kong's technological representation.

The successful outcomes at GITEX Global 2025 reinforce Hong Kong's position as a global innovation and technology hub while demonstrating the effectiveness of organized international exhibition participation. The HKTDC continues its commitment to supporting Hong Kong businesses through upcoming international tech exhibitions, including planned Hong Kong Tech Pavilions at CES in Las Vegas, Mobile World Congress 2026 in Barcelona, and VivaTech in Paris. These initiatives provide continuous platforms for innovation and technology companies to showcase cutting-edge technologies and expand their global market presence. The strategic approach of combining exhibition participation with targeted networking events has proven effective in creating tangible business outcomes for Hong Kong enterprises seeking international growth opportunities.