Hong Kong Trade Fairs Launch Pop & Play Pavilion and Happy Ageing Label to Drive Industry Innovation

The 52nd HKTDC Hong Kong Toys & Games Fair, alongside the 17th HKTDC Hong Kong Baby Products Fair and the 24th Hong Kong International Stationery & School Supplies Fair, will convene at the Hong Kong Convention and Exhibition Centre from January 12 to 15, 2026. Organized by the Hong Kong Trade Development Council (HKTDC), with the stationery fair jointly managed by HKTDC and Messe Frankfurt (HK) Ltd., these events gather over 2,600 exhibitors from 37 countries and regions, including first-time participants from Bangladesh, New Zealand, and Norway. The fairs, themed 'New Play for All,' align with the global rise in designer toys and collectibles, fostering international trade and cross-sector collaboration.

A key innovation is the debut of the 'Pop & Play' pavilion, open to trade buyers and the public, featuring around 150 trendy intellectual properties (IPs) to help brands connect with global buyers and unleash commercial potential. The pavilion highlights international and local IPs like B.Duck, Hot Toys, and threezero, with global premieres and limited-edition collectibles, such as MOMOLAND's debut dolls and TUTU MOKEY figurines limited to 100 pieces. Events include seminars and autograph sessions with artists like Kenny Wong, creator of Molly, and a thematic seminar on January 14 titled 'Explosive Growth of IP Economy: from Local Success to Global Reach.' Interactive experiences, such as photo spots with mascots Ah Pop and Ah Play, AI photo-taking, and a gashapon game offering limited collectible cards, enhance visitor engagement. For more details, visit hktoyfair.hktdc.com.

Addressing global demographic trends, the new Happy Ageing label is introduced to identify toys for seniors or intergenerational use, with over 40 exhibitors adopting it. This initiative taps into the silver economy, as ageing populations drive demand for age-inclusive products. Concurrently, the toy sector's export confidence has risen, with the HKTDC's Q4 2025 Export Confidence Index for toys reaching 50.5, its highest since Q1 2025. Sustainability trends are also prominent, with a 'Green Toys' zone showcasing eco-friendly products like STEM magic sets made from biodegradable materials, and over 400 exhibitors displaying the Green Solutions label, a 10% increase from 2025.

The Baby Products Fair features expanded zones like World of Strollers and Gear, hosting around 230 exhibitors with increased area and offerings, while the Stationery Fair presents the latest school and office supplies. International pavilions from regions such as Chinese Mainland, Taiwan, and Korea return, with over 200 buyer missions from 40 countries and regions, including e-commerce platforms like Rakuten and Amazon. The Asia Toys & Games Forum, themed 'Empowering the Toy Industry for Global Success,' includes insights from Euromonitor International and The Walt Disney Company on market trends and IP strategies. Under the EXHIBITION+ model, the fairs combine physical access with the Click2Match platform for online meetings from January 5 to 22, 2026, and Scan2Match for bookmarking exhibitors, enhancing business opportunities. For registration, access https://www.hktdc.com/event/hktoyfair/en/pop-play.