HPA Talent Signs World Freestyle Soccer Champion Jasmijn Janssen for North American Representation

HPA Talent, one of the world's leading talent agencies across sports, creators, and entertainment, announced the signing of Jasmijn Janssen, the current World Freestyle Soccer Champion, to an exclusive North America representation deal. Widely regarded as one of the most technically gifted and creatively dynamic freestylers in the world, Janssen has risen to the top of the global freestyle soccer scene through elite competition results, international performances, and a rapidly growing digital presence. Her unique blend of precision, athleticism, and artistic expression has made her a standout figure in both live events and branded activations worldwide.

Under the agreement, HPA Talent will represent Janssen across North America, focusing on brand partnerships, appearances, live events, and World Cup–cycle activations, while continuing to build her presence with global brands seeking authentic, elite soccer talent. Janssen's signing comes at a pivotal moment as global interest in soccer content, live experiences, and creator-led activations continues to surge ahead of the 2026 FIFA World Cup, followed by the Women's World Cup and Olympic cycles. This timing creates significant commercial opportunities for athletes who can bridge competitive excellence with entertainment value.

"Jasmijn is exactly the type of talent brands are looking for as we head into a massive World Cup cycle," said Paris D'Jon, CEO of HPA Talent. "She's not only a reigning world champion, but a true performer with international appeal. We're excited to introduce her to the North American market in a big way." The agency's strategy reflects a broader industry shift toward integrating sports figures into marketing campaigns that emphasize authenticity and cross-cultural appeal, particularly as major events approach.

"Partnering with HPA Talent feels like the right next step for my career," said Jasmijn Janssen. "They understand freestyle soccer, the World Cup landscape, and how to build long-term opportunities in North America. I'm excited for what's ahead." This partnership highlights the growing recognition of freestyle soccer as a viable commercial discipline within the sports entertainment ecosystem, moving beyond niche audiences to mainstream brand collaborations.

HPA Talent continues to expand its position as the leading soccer talent booking and representation division in North America, connecting world-class athletes and creators with global brands, agencies, and major sporting events. The agency's website, http://www.hpatalent.com, serves as a hub for its talent roster and industry services. This signing underscores the increasing value of athletes who combine competitive pedigree with digital savvy and performance artistry, especially as brands seek to engage audiences through immersive experiences around global tournaments.