HR.com Assembles Expert Advisory Board for State of Employer Branding 2025 Study

HR.com has announced the formation of a new advisory board for its State of Employer Branding 2025 study, bringing together a panel of industry experts to shape the future of employer branding strategies. This initiative comes at a crucial time when companies are facing increasing challenges in attracting and retaining top talent in a competitive job market.

The advisory board, comprised of five seasoned professionals from various sectors, will collaborate with HR.com's HR Research Institute (HRRI) to develop practical, actionable strategies for HR teams. Their collective expertise will focus on helping organizations align their culture and values with recruitment efforts, ultimately enhancing their ability to connect with high-caliber talent.

The newly appointed board includes Kylie Denk from Index Exchange, Rachel Duran from Hewlett Packard Enterprise, Danica Ferrell from MetLife, Dennis Mercier from Biogen, and Marta Riggins, a strategic consultant in employer branding and employee engagement. This diverse group brings a wealth of experience and perspectives to the table, ensuring a comprehensive approach to the study.

Debbie McGrath, CEO and Chief Instigator of HR.com, emphasized the importance of this initiative, stating, "In today's competitive talent market, a strong employer brand is essential, and company culture plays a crucial role in shaping that brand." She further noted that integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with desired talent.

The research findings from this initiative will be published in a comprehensive report, offering detailed insights and recommendations for HR professionals. Additionally, a condensed two-page infographic will be made available, providing a quick reference for key points. To further disseminate this valuable information, HR.com will host a virtual event on January 16, 2025, featuring informative sessions from various subject matter experts in the field of employer branding.

This study builds upon HR.com's previous research, including the State of Employer Branding and Recruitment Advertising 2024 report. By continually updating and expanding their research, HR.com aims to keep HR professionals informed about the latest trends and best practices in the rapidly evolving landscape of talent acquisition and retention.

The formation of this advisory board and the upcoming study underscore the growing importance of employer branding in today's business environment. As companies compete for top talent, having a strong, authentic employer brand has become a critical factor in attracting and retaining employees. This research initiative promises to provide valuable insights that can help organizations refine their employer branding strategies, improve their recruitment processes, and ultimately build stronger, more engaged workforces.

For HR professionals and business leaders, the outcomes of this study could have far-reaching implications. By leveraging the expertise of the advisory board and the comprehensive research conducted by HR.com, organizations can gain a competitive edge in the talent market. The insights provided may help companies to better understand how to effectively communicate their values and culture to potential employees, create more compelling job advertisements, and develop strategies to retain their best talent.

As the workplace continues to evolve, particularly in the wake of global shifts in work patterns and employee expectations, the importance of effective employer branding cannot be overstated. This HR.com initiative represents a significant step forward in providing HR professionals with the tools and knowledge they need to navigate these challenges and build strong, resilient organizations capable of attracting and retaining top talent in an increasingly competitive landscape.