ICON Smile Studios Unveils Flagship Multidisciplinary Campuses in Virginia Beach and Norfolk

ICON Smile Studios, the Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, represent the organization's most significant expansion to date and continue a legacy of specialty dental care in the region that spans over six decades.

Each flagship unites the group's specialty brands—Behl Orthodontics, Madan Periodontics & Implant Dentistry, and ICON Pediatric Dentistry—along with oral and maxillofacial surgery and sedation dentistry under one roof. This model allows patients of all ages to receive coordinated, specialist-level care without being referred across multiple offices, reflecting a broader industry shift toward integrated, multidisciplinary practices aimed at improving both patient experience and clinical outcomes.

Dr. Yugal Behl, founder of Behl Orthodontics and co-founder of ICON Smile Studios, emphasized the vision behind the expansion: “For more than 20 years, my goal has been to bring specialist-level orthodontic and dental care to every family in Hampton Roads, no matter their zip code. These flagship campuses are the clearest expression yet of that vision—bringing together the specialties families need most, under one roof, in one visit.”

The organization's orthodontic heritage dates back to 1960, when Fulton Orthodontics opened as one of the region's pioneering practices. A decade later, Albinder Orthodontics was founded, and both—along with Virginia Beach Orthodontics—have since become part of the Behl Orthodontics network. Dr. Behl grew the practice to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown since founding it in 2010, following his specialty training at Boston University. In 2026, he completed an Executive MBA at William & Mary's Raymond A. Mason School of Business, strengthening his focus on strategy and healthcare leadership.

Dr. Behl stressed the importance of honoring the past: “Every practice we've had the honor of building on has its own story and its own patients who trust us with their care. Our job isn't to replace that legacy—it's to invest in it, modernize it, and make sure it's still here serving Hampton Roads families 60 years from now.”

The integrated model is central to the group's approach. Dr. Monika Madan, periodontist and co-founder, explained: “Patients shouldn't have to navigate five different offices to get the care their smile needs. When our specialists can collaborate under one roof, patients get better outcomes and a far less stressful experience—and that's exactly what these new flagships are built for.”

The Virginia Beach and Norfolk openings kick off a multi-year expansion plan, with a new location in Hampton slated for 2027 and Williamsburg in 2028. This expansion aims to extend the integrated model of specialty care to more communities across the region. As Dr. Behl noted, “The next 60 years are about honoring the past while investing in the future. That means developing exceptional leaders, advancing specialty dentistry, and continuing to serve generations of Hampton Roads families—the same way Fulton Orthodontics and Albinder Orthodontics did for us.”

For more information about ICON Smile Studios and its services, visit iconsmilestudios.com.