Image Protect Launches Global Wellness Products Division, Secures Exclusive Distribution Rights for Health Innovations

Image Protect, Inc. has established Global Wellness Products, a new division targeting the rapidly expanding health and wellness sector. Through an exclusive contract with Canadian technology company Therma Bright, Inc., the division will market and distribute cutting-edge light therapy health products.

The primary focus of this new venture is the InterceptCS™ Cold Sore Prevention Device, a medical technology positioned to address a significant market need. Market research indicates the global cold sore treatment market was valued at USD$1.02 billion in 2024 and is projected to reach USD$1.57 billion by 2031, presenting substantial growth potential.

CEO Frank Casella emphasized the strategic opportunity, noting the United States market is over ten times larger than the Canadian market where the product has already generated over $2 million in sales. With more than 5 million chronic cold sore sufferers in the U.S., the InterceptCS™ device represents a promising solution in a market traditionally dominated by ointments and creams.

In addition to the cold sore prevention device, Global Wellness Products will also distribute Benepod™, a patented hot and cold light therapy device designed to alleviate pain without medication. The company plans to introduce additional products throughout summer 2025, further expanding its health technology portfolio.

The new division leverages Image Protect's extensive experience in direct response consumer sales, with management confident that Global Wellness Products will quickly become the company's highest-grossing segment. By targeting innovative medical devices and leveraging direct-to-consumer marketing strategies, the company aims to establish a significant presence in the competitive health and wellness marketplace.