Image Protect's 2CentTexts.com Demonstrates 10x ROI in Carpet Cleaning Industry Case Study

Image Protect, Inc. (OTC:IMTL) has announced the completion of a highly successful 60-day case study conducted by its subsidiary, 2CentTexts.com, in collaboration with Steam Pro of Denver, a significant player in the carpet cleaning industry. The study demonstrated an impressive 10x return on investment (ROI) for advertising dollars, underscoring the effectiveness of text marketing in the service sector.

The case study, which involved text marketing to Steam Pro's database of over 27,000 customers, featured promotional discounts and special offers. Steve Hursh, owner of Steam Pro of Denver, expressed unprecedented satisfaction with the marketing campaign's results, stating that the company had never experienced a stronger return on marketing spend. Hursh committed to continuing the use of 2CentTexts.com's services on a monthly basis and highly recommended the program to other service businesses.

This success story has significant implications for the $6.9 billion carpet cleaning industry and potentially for the broader service sector. Frank Casella, incoming CEO of Image Protect, highlighted the company's ambition to penetrate this market extensively. Casella projected that by engaging just 1-3% of their potential market over the next one to three years, the company could exceed its initial annual target of $100 million.

2CentTexts.com operates as a managed SMS and MMS texting service, allowing companies to reach their customer base for just two cents per text. The service boasts no start-up fees, no minimums, and no contracts, making it an attractive option for businesses of all sizes across various industries.

The company's growth strategy includes plans to expand into streaming TV, direct mail, social media, and strategic partnerships within the franchise space. To support this expansion, Image Protect anticipates increasing its client onboarding rate and adding new personnel.

This development is particularly noteworthy in the context of evolving marketing strategies and the increasing importance of direct customer communication. As businesses seek more cost-effective and immediate ways to engage with their customer base, text marketing solutions like 2CentTexts.com could represent a significant shift in how companies approach customer retention and sales promotion.

For the broader business community, especially small to medium-sized service businesses, this case study demonstrates the potential of targeted, permission-based text marketing as a powerful tool for customer engagement and sales growth. The success in the carpet cleaning industry could serve as a blueprint for other service sectors looking to enhance their marketing efficiency and ROI.

As Image Protect, Inc. continues to innovate in the realms of online reputation management and text marketing business services, this case study positions the company as a potential leader in the evolving landscape of digital marketing and customer engagement strategies. The demonstrated success of 2CentTexts.com could attract attention from investors and businesses alike, potentially driving growth in the text marketing sector and reshaping marketing practices across various industries.