Image Protect's 2CentTexts.com Demonstrates Significant ROI in Carpet Cleaning Industry

Image Protect, Inc. (OTC:IMTL) has announced a significant breakthrough in text marketing through its subsidiary 2CentTexts.com. A recent 60-day case study with Steam Pro, a major carpet cleaning client in Denver, CO, demonstrated a remarkable 10x return on investment (ROI) for advertising dollars spent on text marketing campaigns.

The study, which utilized 2CentTexts.com's platform to send targeted messages to Steam Pro's database of over 27,000 customers, featured discounts and special offers. This successful test highlights the potential of text marketing as a highly effective tool for customer engagement and revenue generation in the service industry.

Steve Hursh, owner of Steam Pro of Denver, expressed enthusiasm about the results, stating that they have never experienced a stronger return on marketing spend. The immediate results have prompted Steam Pro to commit to using 2CentTexts.com's service at least once per month, with Hursh recommending the program to all service businesses.

This development is particularly noteworthy for the $6.9 billion carpet cleaning industry, which could see a shift in marketing strategies if more businesses adopt similar text-based approaches. The success of 2CentTexts.com in this sector also opens up possibilities for expansion into other industry segments.

Frank Casella, incoming CEO of Image Protect, expressed optimism about the company's future prospects. He indicated that by engaging just 1-3% of their potential market over the next one to three years, the company aims to exceed its initial $100 million annual revenue target. This ambitious goal underscores the perceived scalability and effectiveness of their text marketing solution.

2CentTexts.com's service, which allows companies to reach their customer base for just 2 cents per text, offers a cost-effective marketing solution with no start-up fees, no minimums, and no contracts. This low-barrier entry point could make it an attractive option for businesses of all sizes looking to enhance their customer communication and marketing efforts.

The company has announced plans to expand its reach through various channels, including streaming TV, direct mail, social media, and strategic partnerships within the franchise space. To support this growth, Image Protect intends to increase its new client onboarding and add personnel.

This development in text marketing technology could have far-reaching implications for how businesses across various industries approach customer engagement and marketing. As companies increasingly seek cost-effective and high-ROI marketing solutions, services like 2CentTexts.com may see growing demand.

For the broader marketing and advertising industry, this case study provides compelling evidence of the effectiveness of targeted, permission-based text marketing. It may prompt a reevaluation of marketing budget allocations and strategies, particularly for service-based businesses.

As Image Protect continues to innovate in the realms of online reputation management and text marketing, the success of 2CentTexts.com in the carpet cleaning industry may serve as a blueprint for expansion into other sectors. The company's focus on delivering measurable ROI for its clients positions it as a potentially disruptive force in the business services market.