Impel and RockED Launch Automotive AI Certification to Transform Workforce Readiness

Impel, the global leader in Automotive AI solutions, announced the public launch of the Automotive AI Certification Program, a first-of-its-kind initiative aimed at equipping automotive retailing professionals with the skills and knowledge needed to succeed in AI-centric work environments. Developed in partnership with RockED, the auto industry's premier mobile learning platform, the certification sets a benchmark for AI fluency and workforce readiness in automotive retail. Available today by downloading the free RockED mobile app at https://www.rocked.us, the Automotive AI Certification Program includes more than 70 microlearning modules focused on core AI concepts, real-world applications, and best practices for using AI solutions to drive productivity and performance.

Delivered through short-form video, the content is designed for modern learners—on-demand, actionable, and engaging. Also available on the RockED app is an Advanced Automotive AI Certification Program, designed to help automotive managers and executives successfully plan and implement AI programs and strategies. In just four weeks since its limited rollout, 2,000 automotive professionals have enrolled in the free program, underscoring the strong demand for accessible, role-based AI training tailored to the nuances of automotive retail. For automotive professionals, the certification provides a catalyst for career development, equipping them with the in-demand, future-ready skills necessary to elevate their performance and unlock new advancement opportunities.

For automotive retailers, it's a valuable new resource designed to improve workforce performance and retention. By upskilling employees and empowering them to take on more strategic roles, dealers can increase employee satisfaction and reduce turnover, while driving greater operational efficiency and long-term business growth. Devin Daly, Co-Founder and CEO of Impel, emphasized the program's significance, stating that success will increasingly hinge on how well people and technology work together as AI reshapes virtually every industry. The people who thrive ten years from now will be those who know how to co-work effectively alongside AI, making this certification crucial for building a more agile, future-ready workforce.

The Certification Program launches at a critical time for businesses as AI adoption surges across all industries and employees are being asked to adapt to new processes, workflows, tools, and job responsibilities. Much like Google Analytics certification became an industry standard for digital marketing, this program is positioned to be the gold standard for AI readiness in automotive retail. Learners who complete the certifications earn digital badges and shareable credentials, signaling verified expertise in Automotive AI. These credentials can be added to resumes, email signatures, and social profiles, offering a competitive edge in an increasingly tech-driven workforce.

Matthias Stoever, CEO of RockED, noted that AI is fundamentally changing how work gets done in automotive retail, and that shift requires more than just new tools—it demands new capabilities. The program is about enabling confidence, adaptability, and long-term career growth by delivering engaging, accessible learning experiences directly to the devices of dealership employees. Marco Schnabl, Founder of RockED, added that this program represents a turning point in workforce development for automotive retail, with the dealerships that thrive being those that consistently invest in their people and equip them for continued industry transformation. Prior to the launch of the industry-wide Automotive AI certification, Impel and RockED partnered to deliver on-demand product training for Impel customers through https://impel.ai, providing tailored educational tracks designed to help dealers maximize the value of their investments in AI across chat, sales, and service operations.