inDrive Launches SuperApp with Grocery Delivery to Expand Services in Frontier Markets

inDrive, the world's second most-downloaded ride-hailing app since 2022, has initiated the first rollout of its SuperApp, beginning in Kazakhstan. This strategic move follows explosive growth in delivery services, with over 41 million deliveries completed globally in 2024 and more than 14 million in Q2 2025, making delivery one of the fastest-scaling categories in the company's portfolio. The expansion beyond mobility into multiple verticals utilizes delivery and grocery as anchor services and powerful cross-sell mechanisms across its ecosystem.

The company's strategy is supported by confident growth despite challenging global market conditions. inDrive has completed more than 6.5 billion transactions and surpassed 360 million app downloads worldwide. It operates with a capital-efficient, low-CAC, high-retention model that has already achieved EBITDA profitability while maintaining double-digit growth in the first half of this year. What distinguishes inDrive is its focus on frontier markets, characterized by fast-changing consumer behaviors, mobile-first populations, and strong demand for affordable and fair services.

At the core of the rollout is https://www.indrive.com/groceries, a new service enabling users to order from more than 5,000 products with delivery in as little as 15 minutes. Early pilots have demonstrated remarkable traction, showing an NPS of 83% and an average of five grocery orders per user per month. These results indicate that grocery, as a high-frequency service, can anchor daily engagement and strengthen loyalty across the entire platform. The SuperApp is modular by design, built to adapt to each market's specific needs rather than following a one-size-fits-all approach.

Evidence from early SuperApp rollouts reveals the model's significant potential. In a sample of 16 focus cities, users engaging with more than one service generate two to four times higher GMV and show over 15 percentage points higher retention compared to single-vertical users. Over the next 12 months, inDrive plans to roll out its SuperApp across key frontier economies including Kazakhstan, Mexico, Colombia, Peru, Pakistan, Egypt, Brazil, and Morocco. Each launch builds on local traction and the strong network effects of inDrive's platform, enabling faster scaling with lower acquisition costs.

Unlike legacy super apps that developed before the AI era, inDrive is embedding https://www.indrive.com/ai AI capabilities from the ground up while maintaining its founding principles of fairness and user choice. Personalization features help users navigate services more easily, inclusion features make digital services accessible to people with disabilities or lower literacy, and AI recommendations are designed to inform rather than decide, ensuring that peer-to-peer negotiation remains central to the platform's pricing model. The company recently expanded https://www.indrive.com/money inDrive.Money to Brazil, providing drivers and couriers access to digital loans of up to R$2,400, with similar services already successful in Mexico, Colombia, and Peru.

With eight verticals already operational, inDrive is establishing the foundation for a SuperApp specifically designed for frontier economies rather than saturated global markets. This approach ensures that equitable access to services can create meaningful impact in regions where traditional super app models have struggled to take root. The flexible market-specific strategy allows inDrive to introduce services most relevant to local communities while maintaining its commitment to fairness, transparency, and user choice principles.