Innovayte and Advyzon Launch Cutting-Edge Platform for Financial Advisors

In a significant development for the financial advisory industry, Innovayte, a custody and clearing firm, has joined forces with Advyzon, a technology platform provider, to launch an innovative platform and model marketplace designed to meet the evolving needs of registered investment advisors (RIAs) and wealth managers.

The new platform represents Advyzon's first foray into creating a custodial back-end system. It offers a unique combination of a separately managed account (SMA) and model marketplace, along with access to third-party asset managers through Advyzon Investment Management (AIM). Built on a unified managed account (UMA) framework, this solution aims to provide advisors with a comprehensive suite of tools to enhance their services and grow their businesses.

Cat Davies, Chief Executive Officer of Innovayte, emphasized the importance of technology in empowering RIAs to achieve their entrepreneurial goals. "To truly empower advisors, we needed a new and fresh technology solution, not the same archaic legacy systems that fail to address the industry's diverse needs," Davies stated.

The platform integrates various essential functions for financial advisors, including portfolio management, performance reporting, trading and rebalancing, client web portals, CRM, client billing, and SEC-compliant document storage. It also features a customized mobile app and portal, alongside the model marketplace and investment management capabilities provided through the Innovayte UMA/SMA platform via AIM.

Lee Andreatta, CEO of Advyzon Investment Management, expressed pride in the new offering, stating, "We are proud to introduce the custody, clearing and investment management platform of the future." Andreatta also highlighted the potential impact of this partnership on the broader industry, noting, "Unfortunately, most firms use outdated technology, and we hope this partnership helps push the entire industry forward."

One of the key advantages of the Innovayte platform is its ability to effectively serve high- and ultra-high-net-worth clients, thanks to its UMA framework and comprehensive features. The platform includes the Nucleus Model Marketplace, which provides access to third-party strategists, risk models, and advisor-created models. Additionally, the Quantum Rebalancer offers multiple rebalance and tactical trade tools, including location optimization, cash management, and tax-loss harvesting.

The platform also boasts robust trading capabilities, including tax overlay and direct indexing options, as well as an SMA/UMA structure featuring single and multi-sleeve reporting and trading. These features are designed to give advisors greater flexibility and control in managing their clients' portfolios.

This partnership between Innovayte and Advyzon represents a significant step forward in financial technology, potentially setting a new standard for the industry. By combining cutting-edge technology with comprehensive investment management tools, the platform aims to address the diverse needs of modern financial advisors and their clients.

As the financial advisory landscape continues to evolve, solutions like the Innovayte-Advyzon platform may play a crucial role in helping advisors adapt to changing client expectations and regulatory requirements. The success of this partnership could inspire further innovation in the industry, ultimately benefiting both financial professionals and their clients.

To learn more about the new platform and its features, interested parties can visit Innovayte's website or Advyzon's website for additional information.