InPlay and tZERO Partner to Create Equity Market for Sports Performance

InPlay Global, the market for live sports performance, has announced a strategic partnership with tZERO Group, Inc., a leader in blockchain-based financial infrastructure, to build an equity market for sports performance. The collaboration aims to create Sports Performance Securities™, equity instruments whose value is tied to team performance, effectively transforming sports performance into an investable asset class.

The partnership leverages InPlay's market model and tZERO's regulated digital securities infrastructure to introduce a new category of market participation for sports fans, investors, traders, and institutions. Unlike traditional sportsbooks that allow wagering on outcomes or prediction markets that trade probabilities, this initiative seeks to establish an equity market where the value of securities is directly linked to team performance.

Edwin Johnson, Founder and Chief Executive Officer of InPlay Global, stated, "Sportsbooks allow users to wager on outcomes. Prediction markets allow users to trade probabilities. Yet no equity market exists for sports performance itself. We're changing that. Sports performance is becoming an investable asset class, and InPlay is building the market designed to support it."

Alan Konevsky, Chairman and Chief Executive Officer of tZERO, added, "Tokenization, coupled with the right market structure, transforms real-world rights, interests, and economic activity into investable assets. The most impactful innovations often emerge when entirely new categories become accessible through market infrastructure. Sports performance represents a compelling and largely untapped frontier. As InPlay develops digital securities products tied to sports performance and de-risks the asset origination challenge with their model, tZERO is proud to provide the regulated infrastructure that can help bring greater transparency, accessibility, and market participation to the space."

The announcement coincides with InPlay's preparations to launch the InPlay Trading Challenge™, a free-to-enter national competition aligned with the 2026 professional and college football seasons. Featuring cash prizes and participants from more than 15 universities, the competition is designed to introduce students and sports fans to sports markets, trading concepts, and financial literacy through active participation.

InPlay Global is developing Sports Performance Securities™, equity instruments whose value is linked to team performance. By combining sports, finance, and technology, InPlay is creating a new form of participation that allows users to analyze, value, and trade team performance through market-based engagement rather than wagering on or predicting discrete outcomes.

tZERO Group, Inc. and its broker-dealer subsidiaries provide an innovative liquidity platform for private companies and assets. They offer institutional-grade solutions for issuers looking to digitize their capital table through blockchain technology and make such equity available for trading on an alternative trading system. tZERO, through its broker-dealer subsidiaries, democratizes access to private assets by providing a simple, automated, and efficient trading venue to broker-dealers, institutions, and investors. All technology services are offered through tZERO Technologies, LLC. For more information, please visit their website.

tZERO Digital Asset Securities, LLC is a broker-dealer registered with the SEC and a member of FINRA and SIPC. It is the broker-dealer custodian of all digital asset securities offered on tZERO's online brokerage platform. More information about tZERO Digital Asset Securities may be found on FINRA's BrokerCheck. tZERO Securities, LLC is also a broker-dealer registered with the SEC and a member of FINRA and SIPC. It is the operator of the tZERO Securities ATS.

Investors should note that digital asset securities, as well as any particular investment, may not be suitable or appropriate for everyone. Investing or trading in securities could involve substantial risks, including no guarantee of returns, costs associated with selling and purchasing, and no assurance of liquidity which could impact their price and investor's ability to sell, and possible loss of principal invested. There is always the potential of losing money when you invest in securities. There are also unique risks specific to digital asset securities, including, without limitation, fraud, manipulation, theft, and loss.

This release is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or a recommendation for any security, nor does it constitute an offer to provide investment advisory or other services by tZERO or any of its affiliates, subsidiaries, officers, directors or employees.