Intelligent Revenue Automation Generates $116.44 Per Digital User in Financial Institutions

DeepTarget Inc. released a whitepaper quantifying the substantial revenue opportunity available to financial institutions through intelligent revenue automation. The study reveals that financial institutions with 100,000 digital users are missing out on $11.6 million in annual product revenue by relying on outdated marketing approaches.

The research demonstrates that when digital traffic including login, transaction and other account holder interactions is analyzed in real-time, financial institutions can deliver targeted communications generating an average of $116.44 in incremental annual product revenue per digital user. This represents a fundamental shift from treating digital channels as passive cost centers to activating them as active revenue engines.

The whitepaper highlights real-world success stories from institutions including Ohio Valley Bank, Eglin Federal Credit Union and Georgia United Credit Union. These organizations achieved significant results by transitioning from static digital messaging to AI-powered analytical communication that adapts to individual account holder needs. The outdated "spray-and-pray" strategies built around broad segments and generic messages consistently fail to yield meaningful results according to the findings.

Preetha Pulusani, CEO at DeepTarget, emphasized the growing divide between institutions embracing digital revenue activation and those focused on incremental improvements to outdated approaches. Institutions quick to adopt this strategy will thrive in today's market, while those treating digital engagements as passive cost centers will struggle in an environment that increasingly rewards data intelligence and personalized experiences.

The complete whitepaper titled $116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement is available for download. Part 2 of the series, focusing on understanding product value and what each new account actually means for financial institutions, will be released in the first quarter of 2026. Additional information about the Intelligent Revenue Automation System can be found at https://www.deeptarget.com/.