Inter's Financial Super App Expands Globally with Creator-Driven Social Platform

Inter, a financial super app serving over 40 million customers globally, is redefining financial services by integrating banking, payments, rewards, shopping, and social networking into one seamless platform. According to Ray Chalub, Chief Operating Officer at Inter, the company focuses on creating experiences rather than just transactions, connecting financial moments across borders, cultures, and lifestyles. This approach addresses the fragmentation in traditional financial services, building on Inter's roots in Latin America to drive global expansion, particularly in the competitive U.S. market.

The company's growth strategy emphasizes building a borderless financial ecosystem that reflects how people live, move, and connect. Chalub highlighted that Inter's experience operating in complex markets provides an edge in scaling, adapting, and earning consumer trust. A key innovation is Inter's payments platform, which aims to make transactions instant, affordable, and seamless, whether moving money locally or internationally. The platform prioritizes localization that scales, simplicity, speed, and trust, ensuring safety and accessibility for users worldwide.

Central to Inter's evolution is Forum, a creator-driven social platform available exclusively through the Inter App. Forum combines content, community, and commerce, allowing users to bank, shop, learn, and engage with creators. With over 15 million registered users, Forum has become a significant organic growth engine. The platform leverages the global creator economy, valued at over $250 billion, by redirecting up to $10 million in rewards to creators through its Loop Points system. Creators earn points based on engagement, redeemable for cash, products, or perks across Inter, creating a cycle of mutual growth.

Creators are crucial to Inter's U.S. expansion strategy, as they build trust and localize products like the Inter Passport Credit Card or cross-border tools in diverse markets. Looking ahead to 2025 and beyond, Inter aims to become the most useful app in users' lives, expanding U.S. offerings, simplifying cross-border financial experiences, and scaling Forum into a vibrant creator ecosystem across the Americas. Learn more at https://us.inter.co.