Jazmin Ramirez to Lead Marketing for Women in HVACR, Signaling Industry Push for Female Leadership

Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been named Marketing Chair for Women in HVACR, a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning, and refrigeration industry. The appointment places Ramirez on the organization's Board of Directors, where she will lead the marketing committee responsible for promoting Women in HVACR and supporting communications across its 1,200-member network.

Ramirez brings nearly a decade of home services marketing and growth leadership to the role, along with direct trades experience. Prior to joining CI Web Group, she held positions inside plumbing and HVAC companies, advancing from customer-facing roles into operations and marketing. In her current position, she oversees sales and the customer lifecycle for CI Web Group, an AI-enabled marketing agency built for the trades. The company, which has more than 20 years of experience serving HVAC, plumbing, electrical, and home service companies nationwide, is also the developer of Hydra OS, a website platform designed specifically for home service businesses.

In her capacity as Marketing Chair, Ramirez will lead efforts to promote Women in HVACR and collaborate with other committees on press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources. Her background in both the trades and marketing positions her to bridge the gap between industry needs and effective communication strategies.

"This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," Ramirez said. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."

The appointment matters because it underscores the growing recognition of women's contributions to the HVACR industry, which has traditionally been male-dominated. By placing a leader with direct trades experience and marketing expertise at the helm of its marketing committee, Women in HVACR is strategically positioning itself to attract more female professionals and raise awareness of its resources. The organization supports more than 1,200 members through networking, mentoring, and education designed to help women connect and advance within the industry.

Jennifer Bagley, CEO of CI Web Group, praised Ramirez's appointment. "I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry," Bagley said. "She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."

Women in HVACR was founded in 2002 and has since grown to more than 1,200 members across the industry. The organization provides opportunities for women to connect and grow professionally and personally through networking, mentoring, education, scholarships, professional development, and industry events. Ramirez's appointment signals a continued commitment to expanding the organization's reach and ensuring that women in the trades have access to the support and resources they need to thrive.

For more information, visit womeninhvacr.org. CI Web Group can be found at https://ciwebgroup.com.