JCB and Fiuu Partner to Boost Card Acceptance Across Southeast Asia

JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., Japan’s only international payment brand, and Fiuu, a leading fintech platform in Southeast Asia, have entered into a direct acquiring partnership covering Malaysia, Singapore and the Philippines. The collaboration aims to strengthen JCB acceptance across these key markets by enabling direct connectivity between JCB and Fiuu, supporting payment processing across online and offline channels.

This milestone contributes to a reliable and seamless payment experience for merchants and JCB Cardmembers. As Southeast Asia’s digital commerce and payments landscape continues to evolve, with sustained growth across digital transactions and card usage, the importance of broad and reliable card acceptance grows. These market trends create further opportunities for JCB and Fiuu to expand JCB acceptance and enhance payment convenience.

“This milestone reflects the next phase of Fiuu’s regional acquiring growth. Businesses expanding across Southeast Asia need payment partners that can combine local market understanding, direct scheme connectivity, and operational depth. Our direct acquiring relationship with JCB strengthens that foundation, allowing us to support merchants with broader acceptance, greater consistency, and the confidence to serve customers across both digital and physical commerce,” said Eng Sheng Guan, CEO of Fiuu.

“We are delighted to partner with Fiuu as our Regional Acquirer for Malaysia, Singapore, and the Philippines. As Southeast Asia's payments landscape continues to evolve rapidly, Fiuu’s regional expertise, fast-growing merchant network, and multi-channel payment capabilities make it an important partner in expanding JCB acceptance across this region. Together, we are committed to making JCB more accessible to merchants and cardmembers while expanding the payment network for JCB Cardmembers,” said Shimpei Yamaguchi, Managing Director of JCB International Asia Pacific Pte. Ltd.

Building on the collaboration in Malaysia, Singapore and the Philippines, JCB and Fiuu will continue to explore opportunities to expand JCB acceptance in additional markets across Southeast Asia, including Thailand, while supporting the evolving needs of merchants and enhancing payment convenience for consumers across the region. Together, JCB and Fiuu aim to further strengthen payment acceptance across Southeast Asia and deliver greater value to merchants and JCB Cardmembers.

For more information about Fiuu, please visit fiuu.com. For more information about JCB, please visit www.global.jcb/en/.