Jeep Wrangler Named 2026 Adventure Vehicle of the Year by Hispanic Motor Press

The Jeep Wrangler has been named the winner of the prestigious 2026 Adventure Vehicle of the Year Award by the Hispanic Motor Press, reinforcing the legendary 4×4's status as the top choice for Hispanic families pursuing authentic outdoor experiences. The announcement was made at the MOPAR stage during the SEMA Show, the world's premier automotive specialty products event, highlighting the Wrangler's unique blend of off-road capability, advanced hybrid technology, and customization potential.

With Hispanic consumers now accounting for one in four new vehicle purchases in the United States and commanding over $3.4 trillion in purchasing power, the HMP Awards serve as an essential guide for families navigating today's complex automotive market. The organization's independent jury panel of distinguished automotive journalists and industry influencers evaluated more than a dozen adventure-capable vehicles throughout 2025 before selecting the Wrangler as the clear winner. Ricardo Rodriguez-Long, President and Founder of Hispanic Motor Press, stated that in addition to providing excellent 4×4 capabilities, the Jeep Wrangler is also one of the best hybrids in the market, with unmatched popularity and engineering that keeps pace with the latest technology.

The Jeep Wrangler 4xe represents a significant advancement in adventure vehicle technology, combining the model's legendary Trail Rated capability with advanced plug-in hybrid electric vehicle powertrain technology. This innovation delivers an impressive EPA-estimated 21 miles of all-electric range for daily commuting while maintaining the full off-road capability that has made the Wrangler an icon for over eight decades. Gil Silva, HMP juror and automotive expert, noted that the Wrangler proves sustainability and serious off-road capability can coexist, advancing current technologies like the 4xe system to maintain category leadership.

Aamir Ahmed, Head of Off-Road and EV for Jeep Brand North America, expressed that receiving the Best Adventure Vehicle award from the Hispanic Motor Press Association is a tremendous honor that affirms the Wrangler's status as a global icon delivering an unparalleled blend of legendary off-road capability, iconic design, open-air freedom, advanced powertrain options, refined interior craftsmanship, and cutting-edge safety and technology features. The vehicle is built for the journey, not just the destination, enabling adventures whether discovering nature off the beaten path or enjoying the drive that gets you there.

Hispanic consumers purchased 2.3 million new vehicles in 2024, representing 25% of all U.S. auto sales, with Hispanic household vehicle ownership growing 34% over the past decade. Sixty-eight percent of Hispanic car buyers prioritize vehicles that support outdoor recreation and family activities, while adventure and SUV segments account for 62% of Hispanic new vehicle purchases. Hispanic buyers are also 40% more likely to research environmental credentials before purchase, making the Wrangler's hybrid technology particularly relevant. The 2026 Adventure Vehicle of the Year category finalists included the Jeep Wrangler as winner along with the Ford Ranger Raptor and Toyota 4Runner, with the independent HMP jury panel assessing each finalist through comprehensive testing protocols evaluating off-road capability, on-road comfort, safety systems, technology integration, fuel efficiency, customization potential, and total ownership costs. For more information about the Hispanic Motor Press Awards, visit https://HispanicMotorPress.org.