Jennifer Poulson Named 2026 Recognized Agent by Lighthouse Marketing Institute

Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition honors her commitment to her clients, community, and a higher standard of real estate professionalism. This matters because it signals a shift in how success in real estate is measured, going beyond transaction volume to include community impact, creative marketing, and client care. The Lighthouse Marketing Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement, making it a merit-based honor that carries weight in the industry.

Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, with her marketing generating more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. These numbers underscore the effectiveness of her approach, which emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. This matters because it demonstrates that creative marketing can significantly expand a property’s reach and potentially lead to better outcomes for sellers.

That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition. The implications are clear: in a competitive real estate market, agents who actively contribute to their communities and market properties creatively can distinguish themselves and build trust with clients.

The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession. To view Jennifer Poulson’s full 2026 profile, visit the Lighthouse Marketing Institute’s online directory. This recognition not only elevates Poulson’s standing but also sets a benchmark for other agents, highlighting that a holistic approach to real estate—one that values people and places—can lead to both professional success and meaningful community impact.