Jive PR + Digital Expands Client Portfolio with Innovative Performance PR Strategy

Public relations and digital marketing agency Jive PR + Digital has secured multiple new client accounts, demonstrating the company's expanding influence in performance-driven communications strategies. The agency's recent client additions span diverse industries, including consumer packaged goods, entertainment, wellness, and e-commerce.

The newly onboarded clients include Mac's Pork Rinds, a high-growth CPG brand; Splitsville, an entertainment brand; Herbal Magic, a wellness company; and Caitlyn Minimalist, a jewelry e-commerce platform. Each partnership represents Jive's commitment to integrated marketing campaigns that prioritize cultural relevance and measurable outcomes.

Jive's approach, termed the 'Jive Effect', distinguishes itself by combining traditional storytelling with advanced technological tools. By utilizing data-driven insights, AI-powered search optimization, and early trend identification, the agency aims to create campaigns that not only generate awareness but drive tangible business results.

The agency's recent achievements underscore its strategic capabilities. For instance, Jive secured over 200 media placements for the Edelman Fossil Park & Museum, including coverage in prominent outlets such as The New York Times, Forbes, and USA Today. Another notable success includes an influencer campaign for Activate that generated a 640% return on investment.

Lindsay Nahmiache, co-founder and CEO, emphasized the evolving nature of public relations, noting that modern marketing requires storytelling that fuels discovery and drives search engagement. The agency's methodology focuses on creating content that is not just seen, but actively drives consumer interaction and brand growth.

The expansion signals a broader industry trend toward more sophisticated, performance-oriented communication strategies. By blending traditional public relations with digital marketing techniques, Jive PR + Digital demonstrates how agencies can help brands build obsessed, loyal communities while achieving measurable business objectives.