John Paul DeJoria Invests in PhytoTeq's Plant-Based Sugar Technology to Advance Sustainable Food Systems

John Paul DeJoria, co-founder of Patrón Spirits and John Paul Mitchell Systems, has joined biotechnology company PhytoTeq as an advisor and investor, aligning with his mission to support sustainable innovations that benefit both humanity and the planet. DeJoria emphasized that true success is measured by contributions to people, the planet, and future generations, describing PhytoTeq as a revolutionary example of technology and nature collaborating for positive impact.

PhytoTeq's plant-based cell culture technology produces clean, functional ingredients that have a lower glycemic index than high-fructose corn syrup and cane sugar, offering healthier alternatives for beverages, confections, and everyday foods. The company's proprietary process creates natural agave-based sugars that require up to 98% less water and generate a fraction of the carbon footprint of conventional sugar production, according to company information available at https://www.phyto-teq.com. This technology arrives at a critical time as consumer demand shifts toward healthier, more transparent, and sustainable nutrition options.

The platform represents a new model for global food systems that can feed more people using fewer resources while helping reverse damage from industrial agriculture. PhytoTeq's approach not only provides better nutritional options but also offers more stable, scalable, cost-efficient, and secure production than traditional sugar methods, ensuring reliable supply of cleaner ingredients. DeJoria noted that PhytoTeq's work represents a revolution in how society thinks about nourishment and sustainability, focusing on creating abundance without depletion.

As a member of PhytoTeq's Advisory Board, DeJoria will contribute his entrepreneurial experience and visionary leadership to accelerate the company's global growth and impact. This collaboration continues his philosophy of 'doing well by doing good' and advances his mission to leave the world better than he found it. The partnership highlights the growing intersection of biotechnology, sustainable agriculture, and conscious capitalism in addressing global food system challenges.