JustInsurance CEO Justin vom Eigen on Modernizing Insurance Education Through Technology

Justin vom Eigen's journey from car sales to launching a fast-growing EdTech and InsurTech company is rooted in one goal: to make insurance education accessible, engaging, and effective. As founder and CEO of JustInsurance, he's transforming the way aspiring agents learn and get licensed, bringing technology, automation, and plain-English teaching to an industry long overdue for change. Vom Eigen identified a critical gap in the market after repeatedly recruiting talented people who would fail their prelicensing exams or quit halfway through because traditional courses were outdated and ineffective.

The company operates 100% online with fully interactive courses that handle the entire licensing process for students, from scheduling exams to background checks. JustInsurance distinguishes itself by helping people understand concepts rather than just memorizing definitions, and has become the first company to build out API integration for clients so agencies can plug courses directly into their systems. This approach has turned what vom Eigen describes as "the most boring part of insurance into something that doesn't make you want to quit your career before it starts."

Artificial intelligence plays a central role in JustInsurance's methodology, touching almost everything the company does. The technology rewrites content at a 4th-grade reading level, creates practice exams that predict actual state exam questions, builds personalized study modules, handles customer service tickets, and develops educational games that would have taken years to code manually. The result is that students finish faster, drop out less, and pass at higher rates than competitors. The company's approach to making insurance more accessible involves turning complex jargon into plain English and ensuring nobody needs a classroom or substantial budget to get started.

Vom Eigen faced significant challenges in modernizing the traditional insurance industry, comparing the resistance to change to "trying to explain ChatGPT to someone who's only ever used Google." He noted that people in insurance can be very conservative and terrified of trusting change, but emphasized that those who innovate will be the ones who survive and thrive. The state approval process proved particularly brutal, with vom Eigen admitting that if he had known how much effort it would take before starting, he probably wouldn't have begun the journey.

Being located in Florida has provided significant advantages for JustInsurance's growth, with vom Eigen describing the state as "the perfect storm" due to its massive insurance market, booming fintech scene, and entrepreneurial energy. The company's support extends beyond initial licensing to include continuing education, business-building tech resources, and eventually helping agents launch their own agencies. Vom Eigen emphasizes that JustInsurance aims to be a long-term business partner rather than just providing a quick transaction. Looking ahead, the company is expanding nationally, growing its course catalog, and building tools to help agents develop their businesses long after licensing, while partnering with carriers and agencies who recognize that better training leads to better agents.