Kevel and Placements.io Join Forces to Revolutionize Retail Media Management

In a significant development for the retail media industry, Kevel, an API-first ad serving company, and Placements.io, a leading revenue management platform for media companies, have announced a strategic partnership. This collaboration is set to address the unique challenges faced by retailers and ecommerce brands in managing and scaling their retail media networks.

The partnership integrates Kevel's Retail Media Cloud™ solution with Placements.io's revenue management system, creating a unified platform that enables retailers to effectively manage, monetize, and scale their ad inventory in-house. This integration comes at a crucial time when retail media is experiencing unprecedented growth, and the need for efficient ad inventory management and campaign optimization has become paramount.

James Avery, CEO of Kevel, emphasized the company's commitment to providing clients with the necessary tools to succeed and scale their retail media networks. He stated, "This partnership is a no-brainer for us - we are aligned with Placements.io in our relentless drive to make the internet a better place. Now, we can extend our capabilities even further to offer a more comprehensive solution that meets the complex needs of our retail and ecommerce customers."

The collaboration between Kevel and Placements.io offers several key benefits to retailers and ecommerce brands. First, it provides enhanced customization capabilities, allowing businesses to build fully-customized ad platforms and streamline operations while taking advantage of advanced revenue management tools. The seamless integration of both platforms enables more effective management and monetization of ad inventory.

Additionally, the partnership offers scalable solutions that allow retailers to expand their retail media networks without the limitations often associated with traditional black-box ad tech solutions. This scalability is crucial for businesses looking to grow their advertising operations in response to market demands.

Perhaps most importantly, the collaboration aims to improve return on investment (ROI) for retailers and ecommerce brands. By maximizing return on ad spend, the integrated platform is designed to drive more significant results from retail media investments.

Edwin Fu, Founder and CEO of Placements.io, highlighted the revenue opportunities this partnership can unlock for retailers, ecommerce, and media companies. He noted, "By bringing together two powerful platforms, retailers can achieve their goals with greater accuracy and efficiency."

The integration of Kevel's API infrastructure with Placements.io's order and billing management capabilities addresses a critical need in the retail media landscape. It provides a solution that unifies processes and data across ad operations, sales, and finance, offering a comprehensive view of the true value of advertising within retail media networks.

This partnership represents a significant step forward in empowering modern retailers to build custom, in-house, privacy-first, revenue-generating ad platforms. As the digital advertising landscape continues to evolve rapidly, the ability to adapt and maintain control over first-party data becomes increasingly important for retailers.

The collaboration between Kevel and Placements.io underscores both companies' commitment to innovation in ad tech and retail media. By combining their expertise and technologies, they aim to raise the bar within the industry and provide retailers with the tools necessary to thrive in the competitive world of digital advertising.

For retailers and ecommerce brands looking to enhance their retail media capabilities, this partnership offers a promising solution. The integrated platform provides the flexibility, scalability, and efficiency needed to navigate the complexities of modern digital advertising while maintaining control over data and operations.

As retail media continues to grow in importance, partnerships like this one between Kevel and Placements.io are likely to play a crucial role in shaping the future of the industry. By addressing the unique challenges faced by retailers in managing and monetizing their ad inventory, such collaborations pave the way for more innovative and effective retail media strategies.

Interested parties can find more information about the partnership and its potential benefits at Kevel.com and Placements.io.