Kevel and Vantage Join Forces to Revolutionize Retail Media Management

In a move set to reshape the retail media industry, Kevel, a leader in API-based retail media ad serving technology, has partnered with Vantage, the Orchestration Layer for Retail Media™. This strategic alliance combines Kevel's customizable ad serving capabilities with Vantage's workflow automation and data orchestration platform, creating a powerful end-to-end solution for retailers, marketplaces, and eCommerce platforms looking to build and manage their advertising operations more effectively.

The partnership addresses a growing need in the retail sector for sophisticated, yet user-friendly advertising tools that can harness the power of first-party data while maintaining operational efficiency. By integrating their technologies, Kevel and Vantage are offering retailers the ability to create custom ad experiences and manage campaigns with unprecedented ease and precision.

One of the most significant advantages of this collaboration is the speed at which retailers can now launch and manage their media networks. The combined solution promises to enable the building of custom retail media networks in as little as 14 days, with the ability to deploy campaigns in minutes. This rapid deployment capability could be a game-changer for retailers looking to quickly capitalize on the growing retail media market.

The partnership also brings substantial financial benefits to retailers. By leveraging the integrated platform, businesses can expect to reduce campaign-level costs by over 20% and drive net-revenue impacts of up to 7%. These improvements in ROI are critical in an increasingly competitive retail landscape where margins are often tight.

Data utilization is another key focus of the Kevel-Vantage partnership. The solution allows retailers to activate first-party data insights alongside integrated data from platforms like Snowflake and Salesforce. This enhanced data capability enables more targeted and effective advertising, potentially leading to better engagement rates and higher conversion for advertisers.

The flexibility of the combined offering is particularly noteworthy. With seamless integration capabilities, the solution can adapt to various tech stacks, ensuring that retailers can implement the system without disrupting their existing technological ecosystem. This flexibility is crucial for retailers who may be hesitant to overhaul their entire systems but still want to improve their advertising capabilities.

Industry leaders like The Home Depot and Slickdeals have already placed their trust in Kevel and Vantage individually. This new partnership is poised to extend these benefits to a broader range of retailers, including those running onsite, offsite, in-store, or omnichannel campaigns. The scalability of the solution means that retailers of all sizes can now access cutting-edge advertising technology that was previously only available to the largest players in the market.

The implications of this partnership extend beyond just operational improvements. By providing retailers with more control over their advertising technology and data, the Kevel-Vantage solution empowers businesses to create more personalized and relevant ad experiences for their customers. This enhanced personalization can lead to improved customer satisfaction and loyalty, which are crucial factors in the long-term success of any retail operation.

As the retail media sector continues to grow and evolve, partnerships like this one between Kevel and Vantage are likely to play a crucial role in shaping the future of retail advertising. By combining advanced technology with ease of use and flexibility, they are lowering the barriers to entry for retailers looking to capitalize on their valuable first-party data and create new revenue streams through advertising.

The retail industry is at a pivotal point, with digital transformation and changing consumer behaviors driving the need for more sophisticated advertising solutions. The Kevel-Vantage partnership represents a significant step forward in meeting these needs, potentially setting a new standard for what retailers can expect from their advertising technology partners.