Kevel Launches AI-Powered Kevel Console to Transform Retail Media Networks

Kevel, a prominent retail media technology provider, has launched Kevel Console, an innovative AI-powered self-service platform aimed at retailers, marketplaces, and publishers. This platform is engineered for scalability, control, and operational efficiency, integrating advanced AI features to transform advertising strategies and campaign management. With the retail media landscape evolving, Kevel Console addresses the anticipated shift of 25% of retail media dollars to offsite channels by 2027, offering AI-driven automation for simplified campaign management and improved performance.

The platform's AI capabilities include budget management, creative builder, and workflow automation, designed to optimize campaigns in real-time, automate ad creation, and streamline operations. James Avery, CEO of Kevel, emphasizes the platform's role in redefining retail media through AI, enabling businesses to make smarter decisions and achieve measurable outcomes. Kevel Console also promises a faster time-to-market, allowing retailers to launch custom campaigns in as little as 14 days, significantly reducing development time compared to traditional methods.

Kevel Console's ability to unify on-site and off-site campaigns through first-party data activation and real-time AI optimization offers retailers a cohesive, data-driven advertising strategy. Early adopters like Dagrofa and mobile.de have seen significant benefits, including higher purchase intent and sales growth, showcasing the platform's potential to drive tangible business results. Kevel Console stands out by combining AI advancements with customization, scalability, and data privacy, ensuring businesses can navigate the competitive retail media landscape effectively.