Kevel Strengthens Leadership with Ad Tech Veteran Mark Mannino to Drive Retail Media Innovation

Kevel, a frontrunner in retail media technology, has strategically appointed Mark Mannino to its Board of Directors. This move underscores Kevel's commitment to leading the retail media sector through innovation and expertise. Mannino, with his extensive background in advertising technology and digital commerce, including leadership roles at VidMob, Amazon, and Flywheel, is set to propel Kevel's strategic initiatives forward.

The timing of Mannino's appointment is critical, coinciding with Kevel's recent acquisition of Nexta and the anticipated launch of the Kevel Console. This unified self-service platform aims to streamline product ads and display capabilities, marking a significant leap in retail media technology. Mannino's expertise in programmatic advertising and data-driven marketing is expected to be a cornerstone in Kevel's journey towards redefining retail media landscapes.

James Avery, CEO of Kevel, highlighted Mannino's proven ability to foster innovation at scale while maintaining a commercial edge as pivotal for the company's future endeavors. Mannino's role will be instrumental in expanding Kevel's Retail Media Cloud™ capabilities, enhancing its offsite strategy, and advancing AI-driven tools for audience segmentation and real-time decisioning. These initiatives are designed to offer retailers unparalleled flexibility and privacy-compliant solutions in their advertising strategies.

Mannino expressed enthusiasm about joining Kevel's board, praising the company's API-first approach and its dedication to empowering retailers with control over their tech stacks. His involvement is anticipated to accelerate Kevel's growth and innovation, reinforcing its position as a secure and privacy-compliant leader in retail media technology.

Kevel's focus on delivering comprehensive, performance-driven solutions with rapid implementation capabilities positions it as a future-ready partner for retailers. The addition of Mannino to the board is a testament to Kevel's ambition to not only keep pace with the evolving retail media industry but to set new benchmarks for innovation and success.