KeyCrew Media and Matthew Sharman Partner to Illuminate Western Finger Lakes Waterfront Markets

In an effort to address the complexities of waterfront real estate, KeyCrew Media has announced a strategic partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC. This collaboration is set to deliver in-depth market coverage and thought leadership on the western Finger Lakes waterfront, a niche that often suffers from generic advice that fails to capture the nuances of lakefront properties.

Sharman, who was named the 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, brings a unique blend of expertise to the table. With a master's degree in psychology, experience as an Accredited Financial Counselor, and 15 years as a senior public affairs officer in the military, Sharman offers a distinctive perspective on client communication and negotiation. His practice, which he leads alongside his father—a licensed agent in the region for five decades—has handled roughly 70 transaction sides in the past year, split evenly between buyers and sellers.

The partnership will see KeyCrew and Sharman co-produce articles and insights that delve into the technical details that differentiate waterfront properties: usable frontage, water depth, lot orientation, sun exposure, dock conditions, and shared-access arrangements. This focus is crucial, as these factors significantly impact property value and buyer satisfaction.

Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of this collaboration: “Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does.”

Sharman echoed this sentiment, noting that lake buyers and sellers have distinct concerns that require precise, property-specific information. “Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’ Lake sellers have a different concern: ‘Will the person representing my home understand what makes it special and know how to translate that into value?’ These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent.”

The initial articles from this partnership will explore topics such as how waterfront value is calculated on the western Finger Lakes, the impact of Rochester's proximity on second-home demand in Conesus, and the diligence required for shared-access purchases. Future coverage will include pricing and preparing lake listings, the luxury lakefront segment, and a relocation guide for incoming buyers.

KeyCrew Media, known for its expert-first approach, conducts hundreds of live interviews monthly with local market operators and experts. The company's editorial team transforms these conversations into original reporting that reaches over 40,000 professionals and investors, syndicated to 300+ publications and platforms. This partnership with Sharman is a testament to KeyCrew's commitment to providing high-quality, specialized content that serves the needs of niche markets.

As the partnership unfolds, it is poised to become a valuable resource for anyone involved in the western Finger Lakes waterfront market, offering insights that go beyond surface-level advice and into the technical and emotional intricacies of buying and selling lakefront properties. With Sharman's expertise and KeyCrew's distribution network, this collaboration promises to elevate the standard of real estate journalism in the region.