KissFromItaly Expands Amalfi Fleet to Emphasize Human Touch Over AI Travel Services

KissFromItaly announced a strategic expansion of its maritime portfolio with two new flagship vessels—a 42ft custom cruiser and a 52ft luxury motor yacht—bringing its fleet to over 30 boats dedicated to private tours along Italy's Amalfi Coast. This expansion reinforces the company's commitment to human-centered travel experiences in an industry increasingly dominated by algorithmic booking platforms and AI services. The new vessels add depth to a fleet organized into four distinct service lines: Traditional, Comfort, Sport, and Luxury, allowing tailored experiences for various traveler profiles from romantic couples to families.

Founder Andrea Barsotti emphasized the company's anti-algorithm approach, stating that while global platforms offer standardized boat rentals, KissFromItaly leverages over 20 years of local expertise to provide genuine human warmth that artificial intelligence cannot match. "The emotional understanding of a client's needs is at the core of our service—it is something ChatGPT or any other AI simply cannot match," Barsotti explained. The company's philosophy centers on personal attention that goes beyond logistics, including coordinating surprise arrangements, hiring professional photographers, stocking specific wines, or securing reservations at exclusive restaurants like those in Nerano.

With a consistent Badge of Excellence on platforms like TripAdvisor and Viator, KissFromItaly offers operational reliability through its 24/7 on-the-ground team that handles every itinerary detail. The company serves as a one-stop-shop for travel advisors, matching clients with appropriate services whether they require child-friendly skippers for families or discreet captains for honeymooning couples. Barsotti noted that true luxury involves personal care that algorithms ignore, stating, "We don't just provide a boat; we provide the soul of an Italian summer, curated specifically for your story."

The expanded fleet provides comprehensive access to the Mediterranean's most coveted destinations, with departures available from all major hubs including Naples, Sorrento, Positano, and Amalfi. This network offers exclusive access to the Amalfi Coast, Capri, Ischia, and Procida, ensuring seamless convenience for luxury travelers. The expansion represents a deliberate counter-movement to what Barsotti describes as "cold" automated travel trends, positioning human expertise and emotional intelligence as irreplaceable elements in high-end travel experiences that maintain authenticity through local knowledge and personalized service.