Kite Hill PR Unveils Comprehensive PR Playbook for Retail Media Networks

Kite Hill PR, an award-winning tech PR agency, has launched 'The PR Playbook for Retail Media Networks,' a comprehensive guide designed to assist new players in the retail media network (RMN) industry with developing effective communications strategies. This timely resource comes as the RMN sector experiences significant growth, with US omnichannel retail media ad spend projected to reach nearly $60 billion in 2024, representing a 28.6% year-over-year increase according to eMarketer.

The playbook outlines four crucial steps for developing an external communications plan: addressing go-to-market and launch strategies, leveraging always-on communications, prioritizing thought leadership content development, and enhancing earned media and owned events. These guidelines aim to help brands navigate the competitive and rapidly evolving RMN landscape.

Tiffany Guarnaccia, CEO and founder of Kite Hill PR, emphasized the agency's extensive experience in the adtech, marketing, and media sectors, stating, 'We are sought after media relations experts in this category and look forward to supporting both established and new players in the space as they carve out their niche and unique growth path.' Guarnaccia added that the playbook was designed with the modern marketer in mind, serving as a resource to help brands leverage communications effectively.

The release of this playbook is particularly significant given the current state of the retail media industry. As more retailers explore how media networks can align with their business goals and strategies, the need for clear, effective communication becomes increasingly important. The guide offers valuable insights into creating and executing PR strategies aimed at driving awareness for new entrants in the retail media space.

Kite Hill PR's expertise in this area stems from its origins as an adtech PR specialist agency in 2013. Since then, the agency has expanded its practice areas to include media & entertainment, climate tech, and enterprise tech, among others. This broad experience has equipped Kite Hill PR with a deep understanding of the current landscape, enabling them to assist brands in developing comprehensive external communications elements that complement their overall sales and marketing plans for RMN launches.

The PR Playbook for Retail Media Networks is part of Kite Hill PR's ongoing efforts to provide resources that help brands navigate complex communications strategies. Earlier this year, the agency released its first e-book, 'Mapping Your Career Constellation,' which serves as a modern guide to mentorship.

As the retail media network industry continues to evolve and expand, the insights provided in this playbook could prove invaluable for companies looking to establish or strengthen their presence in this competitive market. By focusing on effective communication strategies, brands can better position themselves to capitalize on the growing opportunities within the retail media space.

Kite Hill PR's recognition as a 'Top PR Agency in the US' by Forbes and as one of the 'Top Specialist PR Agencies' by the New York Observer underscores the agency's credibility in providing strategic communications guidance. As the retail media landscape becomes increasingly complex, resources like 'The PR Playbook for Retail Media Networks' may become essential tools for brands seeking to navigate this dynamic and lucrative market.