Landon Capital Partners Sells iMemories to Ancestry in Strategic Move

The strategic sale of iMemories by Landon Capital Partners (LCP) and Greens Farms Capital to Ancestry represents a pivotal moment in the preservation and sharing of family histories. iMemories, a Scottsdale-based leader in digitizing analog home movies and photos, has joined forces with Ancestry, the global leader in family history and consumer genomics, to offer families an unparalleled heritage experience. This acquisition underscores the importance of preserving personal memories in the digital age and integrating them with genealogical data to tell a family's story in vivid detail.

Since LCP's investment in 2022, iMemories has seen remarkable growth, doubling its EBITDA and expanding its technological capabilities and international presence. The partnership between iMemories and Ancestry is expected to leverage AI-enhanced media platforms and Ancestry's vast historical data and DNA insights, providing families with a comprehensive tool to explore their lineage. iMemories has digitized over 100 million memories, a testament to its leadership in the space and its commitment to preserving family legacies.

The transaction highlights the strategic vision of LCP and Greens Farms Capital in identifying and nurturing high-potential businesses. Sundip Murthy of LCP praised the iMemories team for their role in the company's success, while Mark Rukavina, Founder & CEO of iMemories, expressed excitement about the future possibilities with Ancestry. The merger is not just a business transaction but a step forward in how families can connect with their past, making historical discoveries more accessible and engaging.

Ancestry's acquisition of iMemories is a natural extension of its mission to help people discover, preserve, and share their family stories. With over 3.7 million subscribers, Ancestry is poised to integrate iMemories' technology and customer-first approach into its offerings, enriching the family storytelling experience. Howard Hochhauser, President and CEO of Ancestry, welcomed iMemories into the Ancestry family, highlighting the shared commitment to bringing cherished memories to life for generations to come.

The deal was facilitated by JEGI CLARITY + LEONIS as the exclusive financial advisor to iMemories, with legal support from Lowenstein Sandler LLP and Goulston & Storrs. Their expertise ensured a smooth transaction, benefiting all parties involved and setting the stage for the next chapter in family history preservation.