Lenzing Invests €15 Million to Expand Premium Viscose Fiber Production for Hygiene Market
November 12th, 2025 10:11 PM
By: Newsworthy Staff
Lenzing AG is investing €15 million to expand production capacity for its premium VEOCEL™ Viscostar fiber, strengthening its position in the sustainable hygiene market and meeting growing demand for high-quality feminine care products.

The Lenzing AG is investing approximately €15 million to expand its production capacity for premium viscose fibers at its site in Lenzing, Austria. This strategic investment reinforces the company's commitment to providing sustainable solutions to the global hygiene market and strengthens its role as a trusted provider of high-quality fibers for feminine care applications. The expansion is part of the recently announced investment program of €100 million in total to secure the long-term competitiveness of Lenzing's Austrian production sites.
Rohit Aggarwal, CEO of Lenzing AG, stated that this investment represents a strategic step forward in reinforcing one of the key pillars of the company's nonwovens business and strengthening the foundation for long-term growth and sustainable supply. The primary focus of this expansion is on increasing capacity and ensuring highest quality for the trilobal cross-section fiber VEOCEL™ Viscostar, which outperforms conventional viscose in Syngina values with its distinct cross-section greatly contributing to efficient absorbency in tampon products.
Patricia A. Sargeant, EVP Commercial Nonwovens at Lenzing, emphasized that the company's commitment to delivering sustainable innovation in the hygiene segment is once again demonstrated through this investment at the Lenzing site. She described it as a clear signal of the company's long-term growth ambitions and customer-centric approach in a dynamic market environment. The expansion will enable Lenzing to meet growing demand from strategic customers while ensuring the highest quality standards.
This initiative supports Lenzing's strategic goals of premium products, sustainability, and technological differentiation. It also contributes to the continued diversification of the company's high-value portfolio and enhances its competitiveness in the hygiene sector. Additional information and visual materials related to this announcement can be accessed through the company's media database at https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=tMrUAjBfDMTv. The original press release is available on www.newmediawire.com for those seeking comprehensive details about this significant investment in sustainable hygiene solutions.
Source Statement
This news article relied primarily on a press release disributed by NewMediaWire. You can read the source press release here,
