Liberty Puerto Rico Adds Edye Preschool Platform to TV Lineup

Liberty Puerto Rico has added Edye, HITN's award-winning preschool content ecosystem, to its television lineup, offering families a safe, ad-free Spanish-language option for children aged two to six. Starting this week, Liberty TV customers can purchase Edye for $2.99 per month as an add-on to any television package, with access available through Liberty Go and the Edye app on iOS and Android.

This partnership underscores Liberty's commitment to providing trusted content for families, as highlighted by Quique Vivas, Chief Consumer Officer at Liberty, who noted that customers are always looking for reliable programming for their children. The move also strengthens Liberty's position as the leading provider of broadband, video, telephone, and wireless services in Puerto Rico.

Edye features a library of over 2,500 episodes from more than 70 preschool series, including beloved characters like Daniel Tiger, Pocoyo, Paw Patrol, and Molang. The platform also includes games and parent guides to extend learning beyond screen time, aiming to spark conversations between parents and children. Eric Turpin, General Manager of HITN, emphasized that Edye was created to give parents peace of mind and support child development, and this partnership allows more families on the island to turn screen time into family bonding time.

The availability of Edye on Liberty is a significant step for HITN, which reaches over 35 million households in the United States and Puerto Rico through various distributors. HITN's partnership with Liberty expands its reach to a broader audience, particularly in Puerto Rico, where the network has a strong presence. Edye has been available for over seven years in Spanish and Portuguese across major digital platforms and pay-TV operators in the United States, Latin America, and Brazil.

For Liberty, this addition is part of a broader strategy to offer diverse entertainment options that cater to the needs of Puerto Rican families. By integrating Edye into its packages, Liberty not only enhances its content portfolio but also addresses the growing demand for educational and culturally relevant programming. The service is available as an à la carte option, giving customers flexibility in their viewing choices.

This collaboration between HITN and Liberty highlights the importance of providing high-quality, safe content for young children in an increasingly digital world. With the rise of streaming services, parents face challenges in curating appropriate content, and Edye aims to fill that gap by offering expert-curated programming that is both entertaining and educational. As families navigate screen time, platforms like Edye provide a reliable solution that supports early childhood development.

The launch of Edye on Liberty comes at a time when the demand for Spanish-language content continues to grow in the United States and its territories. By making Edye accessible to Liberty customers, both companies are responding to the needs of Hispanic families who seek content that reflects their culture and language. This move is expected to resonate with parents who prioritize educational value in their children's media consumption.

In addition to the television add-on, Edye's content can also be accessed through the Edye app, available on the App Store and Google Play, ensuring that families can enjoy the platform on various devices. This multi-platform approach aligns with modern viewing habits, allowing children to engage with Edye's content anytime, anywhere.

Overall, the integration of Edye into Liberty's lineup represents a meaningful advancement in children's entertainment, combining the strengths of a leading Spanish-language public media network with a major telecommunications provider. It sets a precedent for future collaborations aimed at bringing quality educational content to underserved audiences, reinforcing the value of strategic partnerships in the media landscape.