Liquid Death Partners with Italy's Campobasso FC in Groundbreaking Sponsorship Deal

In a significant move that bridges the worlds of innovative beverages and European football, Liquid Death has announced a multi-year partnership with Italy's Campobasso Football Club. This collaboration marks Liquid Death's first foray into European football, bringing its unique brand of healthy hydration to the passionate fans of Southern Italy's historic club.

Campobasso FC, co-owned by American television personalities Kelly Ripa and Mark Consuelos, has experienced a remarkable resurgence in recent years. The club has climbed from near obscurity to Serie C, the third tier of Italian professional football, winning two consecutive championships along the way. This revival mirrors Liquid Death's own rapid ascent in the beverage industry, where it has become one of the fastest-growing non-alcoholic brands.

Mark Consuelos, speaking about the partnership, drew parallels between the two brands: "Much in the same way Liquid Death has built one of the boldest brands on the planet right now, we built Campobasso with precision, fearlessness and by dreaming big." This sentiment underscores the shared values of perseverance and innovation that both entities bring to the table.

The partnership will see Liquid Death's presence extend throughout Campobasso FC's operations. Fans can expect to see the brand's products at all concession stands, on stadium signage, special edition jerseys, and even wrapped around the team's tour bus. The agreement also includes collaborations on LED ad boards, the player tunnel walkway, and unique activations for fans in North America.

Ryan Heuser, Liquid Death's senior vice president of experiential marketing, expressed enthusiasm about the venture: "We're thrilled to bring our infinitely recyclable, ice-cold cans of Liquid Death to the highly passionate fans of Southern Italy's historical club." This move not only expands Liquid Death's market reach but also aligns with its commitment to sustainability and healthy living.

The partnership is particularly significant given Campobasso FC's recent history. In 2022, the club faced the risk of losing its place in Italian football entirely. North Sixth Group, along with Ripa and Consuelos, acquired the team and began its journey from the fifth tier of Italian football. The club's subsequent rise, culminating in promotion to Serie C, has been nothing short of remarkable.

Matt Rizzetta, Chairman of North Sixth Group, highlighted the synergy between the two brands: "The partnership between Campobasso FC and Liquid Death brings together two of today's feel-good underdog stories in sports and water." This collaboration represents more than just a sponsorship; it's a union of two entities that have defied odds and carved unique paths in their respective fields.

Liquid Death, known for its use of comedy and entertainment to promote sustainability and healthy products, brings a fresh approach to sports sponsorship. With over 9.5 million followers across social media platforms, the brand's influence extends far beyond traditional beverage marketing.

As Campobasso FC continues its ascent in Italian football, this partnership with Liquid Death opens new avenues for both entities. It not only provides the club with a dynamic, forward-thinking sponsor but also gives Liquid Death a platform to expand its brand in the European market.

For more information about Campobasso FC and its partnership with Liquid Death, interested parties can visit www.CampobassoFC.com and follow the club's official social media channels on Facebook, Instagram, and X.