Liquid Death Sponsors Brooklyn Football Club's Women's Team in Landmark Partnership

In a notable development for US professional soccer, Liquid Death, a rapidly growing non-alcoholic beverage brand, has announced a partnership with Brooklyn Football Club (Brooklyn FC) as the official kit sponsor and water partner for the club's women's team. This collaboration represents Liquid Death's first foray into professional US soccer sponsorship and highlights the increasing appeal of the sport to innovative brands.

The partnership will debut at Brooklyn FC's women's team inaugural match against Carolina Ascent FC on August 31, 2024, at Maimonides Park in Brooklyn, NY. Fans attending the 7:30 pm ET kickoff will witness the unveiling of the new Brooklyn FC kits featuring Liquid Death's branding, symbolizing a fresh chapter for both entities in the world of soccer.

Ryan Heuser, Liquid Death's senior vice president of experiential marketing, expressed enthusiasm about the partnership, stating, "We are excited to have our kit signage on display during the club's season-opening match and to provide infinitely recyclable, ice-cold cans of Liquid Death to the passionate fans of Brooklyn." This sentiment underscores the brand's commitment to both sports marketing and environmental sustainability.

The agreement extends beyond kit sponsorship, encompassing a comprehensive presence throughout Brooklyn FC's home venue. Liquid Death will be featured at all concession stands, on stadium signage, and through special edition jerseys. The partnership also includes collaborations on sideline ad boards and joint events, providing multiple touchpoints for fan engagement.

Matt Rizzetta, President of Brooklyn Football Club and Chairman of North Sixth Group, emphasized the significance of this partnership for both the club and US soccer. He noted, "Professional soccer in the US continues to attract the attention of the world's most innovative brands, and we feel the marriage of Brooklyn Football Club and Liquid Death is a great example of this." This statement reflects the growing stature of US soccer in the global sports marketing landscape.

Liquid Death's approach to marketing, which combines comedy and entertainment to promote sustainability and healthy products, aligns well with the dynamic atmosphere of professional soccer. The brand's significant social media following, with over 9.8 million followers across TikTok and Instagram, positions it as the third most followed beverage brand globally, potentially bringing increased visibility to Brooklyn FC and women's soccer in the US.

The partnership also highlights a commitment to social responsibility. Liquid Death donates a portion of its proceeds to nonprofits, including partnerships with 5Gyres and the Thirst Project, focusing on fighting plastic pollution and providing clean drinking water to those in need. This aspect of the collaboration may resonate with socially conscious soccer fans and contribute to broader discussions about sustainability in sports.

For fans interested in showing their support, the new kits featuring Liquid Death branding will be available for purchase at the official Brooklyn FC online store. This merchandise offering provides an additional avenue for fans to engage with both the club and the brand.

As US soccer continues to grow in popularity and professional stature, partnerships like this between Liquid Death and Brooklyn FC's women's team may set a precedent for future collaborations between innovative brands and emerging sports franchises. The focus on sustainability, coupled with the support for women's professional soccer, positions this partnership as a potential model for socially responsible sports sponsorship in the future.

Fans and industry observers can follow the progress of this partnership and Brooklyn FC's inaugural season through the club's official website at www.brooklynfootballclub.com and its social media channels on Facebook, Instagram, and Twitter/X.