Liv Women and Ashunta Sheriff Beauty Collaborate to Integrate Vaginal Health with Beauty During Women's History Month

Liv Women, a science-driven women's health platform, and Ashunta Sheriff Beauty, a pioneering women-of-color-owned cosmetics brand, are joining forces this Women's History Month to redefine modern self-care by uniting vaginal microbiome health with inclusive beauty innovation. Together, the two brands are celebrating confidence, self-expression, and internal wellness—reimagining what it truly means to glow from the inside out. Women invest billions of dollars in skincare and beauty products every year, yet intimate health remains one of the most under-discussed aspects of well-being. Liv Women and Ashunta Sheriff Beauty are challenging that narrative with a shared mission: to normalize conversations around vaginal microbiome health and empower women to take ownership of their inner health with the same pride they invest in their outer appearance.

At the center of this collaboration is Thermal Lip Gloss, a pH-responsive, color-adapting lip gloss that responds to each woman's unique chemistry to create a custom shade that reflects her individuality. This innovative formula symbolizes what both brands stand for: that true confidence starts from within, that internal balance and microbiome health matter, and that every woman's beauty, brilliance, and biology are uniquely her own. "Internal health directly influences how we look and feel—from inflammation and hormones to skin vitality," said Anja Skodda, Director of Product Development at Liv Women. "We're proud to help women move from guessing to knowing, making internal wellness as visible and valued as external beauty."

Through this limited-edition Women's History Month campaign, Liv Women and Ashunta Sheriff Beauty aim to honor Women's History Month by uplifting female entrepreneurs and women-owned, women-of-color-owned businesses. They seek to expand the definition of beauty to include science, strength, and self-awareness while encouraging women to prioritize internal balance and vaginal health alongside skincare, makeup, and external care. Additionally, the partnership focuses on educating women about the power of the vaginal microbiome as a key marker of overall health, confidence, and long-term wellness. "This partnership is about more than beauty products—it's about creating a new standard for how women care for themselves," said Ashunta Sheriff, founder of Ashunta Sheriff Beauty. "Self-care begins with awareness and pride in every part of who we are, especially the parts that have been historically ignored or stigmatized."

By bridging data-backed health insights with creative expression, Liv Women and Ashunta Sheriff Beauty are leading a movement to make intimate health a celebrated, mainstream part of wellness culture—and to redefine modern femininity through science, soul, and inclusive beauty. The collaboration represents a significant shift in how women's health is perceived, moving beyond traditional beauty norms to embrace holistic well-being. This initiative highlights the growing recognition that true empowerment comes from understanding and nurturing all aspects of health, both visible and invisible. As women continue to seek comprehensive approaches to self-care, partnerships like this one set a precedent for future innovations that integrate science, beauty, and personal empowerment.