LoLo Care Launches Innovative Home Care Marketplace in North Carolina’s Triangle Region

LoLo Care, a home care marketplace and coordination platform, has announced its public launch in North Carolina's Triangle Region, encompassing Raleigh, Durham, and Chapel Hill. The service offers families a new level of flexibility and choice in selecting and managing non-medical home care for their loved ones.

Designed to address the growing need for personalized in-home support, LoLo Care allows families to choose independent caregivers for services such as companionship, meal preparation, errands, rides, light housekeeping, and respite care. With no agency contracts or minimum hour requirements, families can book care starting at just one hour, making it a cost-effective and convenient solution.

“LoLo Care is empowering families with greater control over home care, offering flexibility and transparency at their fingertips,” said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care. “Our platform streamlines the home care process, enabling families to manage scheduling, updates, and payments all in one place. This ensures peace of mind while keeping everyone updated on the care being provided.”

The platform sets an hourly rate of $30, with $27 directly supporting caregivers, ensuring they are fairly compensated for their work. Families can quickly assess caregiver suitability through detailed profiles showcasing experience, ratings, and background-check status. While LoLo Care does not promise same-day service, most assistance can be arranged within just a few hours. LoLo Care already has over 300+ caregivers on the platform and is able to provide services to thousands of families that need home care support.

To relieve the administrative burden on adult children, the platform includes a central family coordination hub. Family members can invite relatives, share calendars, and review caregiver-submitted visit information. Whether siblings live in Wake County or across the country, the system provides shared visibility after every visit, removing the pressure of acting as a full-time care manager.

This launch marks the first step in LoLo Care’s nationwide expansion, with the service currently available exclusively in Wake County, including Raleigh and surrounding areas. By eliminating traditional agency constraints and providing a user-friendly digital experience, LoLo Care is poised to redefine the way families coordinate home care.

The company's mission is to make aging at home stress-free, dignifying, and transparent by giving families direct control and caregivers fair, empowering work. Unlike traditional agencies with rigid 4-hour minimums and high markups, or unvetted directories that leave families doing the manual work, LoLo Care lets families choose who enters the home. Caregiver profiles display identity-verification and background-check status, experience, ratings, and services. Independent caregivers control their schedules and deal directly with the families they choose and keep the vast majority of the earnings.

The marketplace launch addresses a structural supply gap across the home care industry. By 2030, all members of the Baby Boomer Generation will be 65 or older, significantly increasing the caregiving burden on family members. According to AARP and the National Alliance for Caregiving, 1 in 4 adults currently acts as a caregiver. At the same time, families have grown geographically distant over the past decades, turning care coordination into an isolating task.

Currently, traditional agency models rely on manual coordination, high overhead, and office rent, resulting in waitlists, missed visits, and high margin extraction. LoLo Care offers a more affordable alternative with the tech-enabled coordination infrastructure needed to bridge this gap. To learn more or book care, visit LoLo Care's website.