Luffa Appoints Michael Liu as Chief Technology Officer to Accelerate AI-Native Fan Ecosystem

Luffa, the next-generation social operating system built for the fan economy, has appointed Michael Liu as Chief Technology Officer to accelerate development of its AI-native fan ecosystem. Liu joins during a pivotal period as the company scales its decentralized fan graph, deepens AI-driven personalization capabilities, and prepares for global expansion on Endless Protocol. His appointment represents a strategic investment in technical leadership to advance Luffa's mission of creating a secure, encrypted, creator-owned environment where fans can participate, earn, and interact without intermediaries or centralized data risks.

Liu brings a rare combination of deep technical expertise and global commercialization experience across AI, energy systems, fintech, and emerging markets. As Co-Founder and CEO of Fam Capital, he has led over $150 million in cross-border investments across AI infrastructure and decentralized finance, helping bridge deep-tech ecosystems between Asia, the Middle East, and North America. His previous role as Leading Expert of AI at one of the world's largest energy companies involved developing the world's first energy-focused AI computing cloud and large-scale AI systems for smart grid reliability and autonomous optimization.

At Luffa, Liu will oversee core technology strategy, AI architecture, decentralized infrastructure design, and engineering execution across product, data, and security. His leadership is expected to accelerate Luffa's evolution into what company executives describe as "the world's most advanced fan-centric social operating system." Esra Ozturk, Head of Product at Luffa, emphasized that Liu's experience launching large-scale AI systems combined with his fluency in decentralized infrastructure and global market dynamics makes him uniquely suited to help build the platform.

The appointment holds significance beyond Luffa alone, representing a strategic milestone for the broader Endless Protocol ecosystem. Professor Yu Xiong, Endless' co-founder and Luffa's founding advisor, noted that Liu's understanding of large-scale AI, secure infrastructure, and global innovation networks will accelerate Luffa's development into the most trusted and scalable platform for creators and fans. The timing coincides with Endless Protocol's growing prominence in the Web3 space, having raised $110 million in 2025 and reaching a $1 billion post-money valuation.

Luffa's decentralized social environment integrates wallet, messaging, loyalty, and engagement features into a unified fan layer where users earn rewards for actions like chatting, tipping, joining SuperGroups, and completing quests. The platform forms a living on-chain fan graph with real-world value while maintaining privacy through end-to-end encryption, no centralized backups, and mnemonic-based registration that doesn't require phone numbers or email addresses. With Liu leading the technology organization, Luffa aims to accelerate product development, deepen AI capabilities, and expand global creator onboarding across entertainment, sports, gaming, and cultural industries.