Maestra.io Launches Shopify Loyalty App to Challenge Klaviyo Dominance

Maestra.io has launched its Shopify Loyalty App, the Maestra Companion App, enabling brands to deploy fully featured loyalty programs in minutes and seamlessly sync first-party data into cross-channel journeys. This launch strengthens the company's position as a leading alternative to Klaviyo for direct-to-consumer brands seeking unified marketing solutions. The fast-growing startup is on track to $4M ARR and has expanded its team to more than 30 employees across Customer Success, sales and engineering departments.

The platform is trusted by brands including Sena, Selkirk Sport, The Adventure Challenge and Bokksu, with Maestra.io rapidly becoming the preferred Klaviyo alternative for $10M to $100M+ revenue brands. The Maestra Companion App enables brands to launch personalized rewards and promotions effortlessly while showcasing challenges to earn points and highlight available offers without requiring coding expertise. A key feature allows loyalty at checkout where shoppers can redeem points for personalized promo codes right before payment completion.

Customer traction demonstrates significant operational improvements, with Urban Armor Gear achieving a 64% cost reduction by consolidating its marketing stack and realizing immediate $100K in savings. Nick Salisbury, E-commerce Director at Urban Armor Gear, stated that the platform upgrade improved their marketing flows significantly, amplifying abandoned cart notifications and adding post-purchase sequences while providing AI recommendations that are understandable and controllable rather than operating as a black box algorithm.

This ease of deployment, combined with Maestra's powerful Customer Data Platform, allows direct-to-consumer brands to go live faster and personalize every customer interaction across email, SMS/MMS/RCS, web, mobile push and messaging platforms. Maryna Hradovich, COO and Co-Founder of Maestra, emphasized that as marketing databases scale and retention becomes mission-critical, teams are outgrowing point tools and seeking unified solutions. The platform consolidates loyalty, referrals, promotions and omnichannel messaging into a single flow builder, eliminating tool sprawl while providing the personalization power and white-glove service brands need to grow profitably.

Maestra.io's comprehensive approach to marketing technology addresses the growing need for integrated solutions in the direct-to-consumer space. The platform delivers omnichannel messaging, native loyalty and referral systems, personalization across site, product, and price, and advanced analytics. Trusted by major brands including Quiksilver, JBL, Nespresso, United Colors of Benetton, Tefal, Panasonic, Miele, L'Oréal, Birkenstock, Marco Polo, Under Armour, and Gap, Maestra.io is setting a new standard in DTC marketing technology. For more information, visit https://www.maestra.io.