Major Retailers Launch 'Go Red. Shop with Heart.' Campaign to Combat Women's Cardiovascular Disease

More than 4 in 10 women in the U.S. have some form of cardiovascular disease, such as heart disease or stroke, with this figure expected to grow. Each year, heart disease and stroke kill more women than all forms of cancer combined. To help reverse that trend, leading global fashion, beauty and lifestyle retailers joined the American Heart Association volunteers at the New York Stock Exchange to ring the opening bell, launching the inaugural Go Red. Shop with Heart. campaign to raise funds and awareness of the growing burden of heart disease. Brands participating in the campaign include Away, Commando, Lafayette 148, Michael Kors, Reebok, ShopSimon.com™, Summersalt, Torrid and White & Warren, with additional marketing support provided by Berns & Co., and digital promotion from Mastercard. Rokt will also enable new donor acquisition through its e-commerce network.

Throughout February, participating retailers will solicit donations to the American Heart Association during online or in-store checkout or donate a percentage of proceeds from specific items. Nancy Brown, American Heart Association Chief Executive Officer, stated, "Nearly 1 in 3 women die from cardiovascular disease each year, yet women are still profoundly underrepresented in the clinical research, science and medicine that could save their lives. Retailers and consumers are uniquely positioned to turn everyday moments into meaningful change through Go Red. Shop with Heart." The campaign invites shoppers to drive heart health awareness and raise vital funds during American Heart Month.

In addition to the brands supporting Go Red. Shop with Heart., more than 40 other nationwide retailers across various industries are inviting customers to support the American Heart Association through the Association's Life Is Why™ campaign. Mindy Grossman, American Heart Association volunteer board member, noted, "Retail has always been a powerful connector. Shop with Heart gives our industry a shared platform to lead with purpose and unite consumers in support of heart health." According to the newly released American Heart Association 2026 Heart Disease and Stroke Statistics Update, heart disease is the leading cause of death in the U.S. and stroke is the number four cause of death.

Cardiovascular diseases claim more lives in the U.S. each year than all forms of cancer and accidental deaths combined. Projections forecast that at least 6 in 10 U.S. adults will have cardiovascular disease within the next 30 years, with related costs expected to triple. Approximately 80% of cardiovascular disease is preventable through lifestyle changes such as following the Association's Life’s Essential 8™. To learn more about the campaign, visit https://www.heart.org/shopwithheart.