Marketing Firm Launches Times Square Billboard Campaign for Digital Accessibility

In a bold move to promote digital accessibility, New York marketing firm Bussler & Co has launched a high-profile billboard campaign in Times Square during Dyslexia Awareness Month. The campaign, which features an accessible design urging companies to 'Make Your Site Accessible,' serves as both a call to action and a demonstration of inclusive design principles.

The billboard, visible to the hundreds of thousands of people who pass through Times Square daily, employs high-contrast typography paired with blue awareness ribbons, a combination that effectively communicates the message while adhering to accessibility guidelines. By using the dyslexic-friendly Comic Sans font and maintaining clear readability, the display showcases how powerful visual communication can coexist with accessibility considerations.

Frederik Bussler, founder and CEO of Bussler & Co, emphasized the intentional design choices: 'We wanted our message about digital accessibility to exemplify best practices in accessible design. From the contrast ratios to the typography choices to the universal symbols, every element was chosen to show that accessibility and powerful visual communication can work hand in hand.'

This initiative is more than just a marketing stunt; it represents a growing awareness of the importance of digital accessibility in the modern world. As more services and information move online, ensuring that digital spaces are accessible to all users, including those with disabilities, has become a critical issue. The campaign aims to educate businesses and the public about the need for inclusive digital design and the benefits it brings to both users and organizations.

Bussler & Co's campaign is particularly timely, coinciding with Dyslexia Awareness Month. By bringing attention to digital accessibility in such a high-traffic area, the firm is contributing to a broader conversation about inclusive design and its place in contemporary marketing and digital strategy.

The impact of the campaign extends beyond raising awareness. Bussler & Co offers comprehensive accessibility services, including WCAG compliance audits, detailed accessibility reports, and full remediation services. These offerings position the firm as not just an advocate for digital accessibility but also as a partner for organizations looking to implement these practices.

The public response to the billboard has been notable, with many pedestrians stopping to photograph and share the message on social media platforms. This organic spread of the message amplifies the campaign's reach and effectiveness, potentially influencing a wider audience to consider the importance of digital accessibility.

The implications of this campaign are significant for the marketing industry and beyond. It demonstrates that accessibility considerations can and should be integrated into mainstream marketing efforts. By showcasing accessible design in one of the world's most famous advertising spaces, Bussler & Co is challenging other companies to follow suit and prioritize inclusivity in their digital presence.

As businesses increasingly recognize the ethical and legal imperatives of digital accessibility, as well as the potential market benefits of reaching a wider audience, campaigns like this one may become more common. The billboard serves as a visible reminder that digital accessibility is not just a niche concern but a fundamental aspect of modern digital strategy.

The Times Square billboard campaign represents a convergence of marketing innovation and social responsibility. By bringing the message of digital accessibility to such a prominent platform, Bussler & Co is not only promoting its services but also advocating for a more inclusive digital landscape. As the campaign continues to draw attention and spark conversations, it may well serve as a catalyst for broader change in how companies approach digital accessibility and inclusive design.