Marketing Veteran Mitch Gould's Nutritional Products International Prepares Global Health Brands for 2026 U.S. Market Entry

Global health and wellness brands targeting U.S. market entry in 2026 are increasingly partnering with marketing veteran Mitch Gould and his companies Nutritional Products International (NPI) and InHealth Media (IHM). With over three decades of experience and extensive retail relationships, Gould's team provides international brands with a comprehensive market-entry roadmap designed to overcome common expansion barriers. The approach centers on Gould's Evolution of Distribution system, which synchronizes importation, sales, marketing, logistics, regulatory compliance, and activation into a single operational engine.

Gould emphasized that 2026 will reward speed, precision, and omnichannel readiness, stating that brands cannot afford slow starts or fragmented execution when entering the competitive U.S. market. NPI handles all aspects of market entry, from FDA review and warehousing to retail buyer outreach and national broadcast segments. The company's services extend across major retail channels including Amazon, Walmart.com, and physical retailers like Walmart, CVS, Walgreens, and 7-Eleven.

The Gould family's century-long retail heritage continues through its fourth generation, with Mitch Gould building his career starting at age 23 and developing campaigns for global manufacturers, celebrity brands, and category-defining consumer product companies. His network includes major national retailers, sports nutrition brands, and international manufacturers seeking U.S. expansion. As competition for U.S. shelf space intensifies, NPI offers international manufacturers certainty through its fully integrated launch system that provides direct access to key retail decision-makers and accelerates time-to-market.

NPI's Evolution of Distribution delivers a frictionless all-under-one-roof U.S. launch platform that manages importation, warehousing, compliance, retail sales, brokers, and marketing through one expert team. This approach helps brands avoid expensive missteps and common pitfalls of navigating the U.S. market alone. InHealth Media complements this with marketing muscle through digital campaigns, influencer programs, TV segments, and media outreach that accelerate brand awareness.

With continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods, NPI is expanding its roster to prepare the next class of global entrants for 2026. Gould predicts that brands moving decisively and strategically will win shelf space, search visibility, and consumer loyalty in the coming year. The company's integrated approach addresses what Gould identifies as the common underestimation of how difficult and expensive the U.S. market can be for international brands, with NPI positioned to eliminate those barriers through decades of refined systems and processes.