MarketingPulse and eTailingPulse Conferences to Explore Growth Strategies Amid Market Uncertainty

The MarketingPulse and eTailingPulse conferences, organized by the Hong Kong Trade Development Council, will be held concurrently on March 19 at the Hong Kong Convention and Exhibition Centre. Under the theme "Generate New Growth," the events will bring together approximately 70 global experts to share insights on navigating market uncertainty and turning challenges into forward momentum. With 30 thematic sessions, the conferences aim to foster cross-sector exchange and industry collaboration, focusing on a dual-track approach that advances both e-commerce development and brand marketing.

The rise of e-commerce continues to inject momentum into global economic growth, with governments encouraging small and medium-sized enterprises to enhance their market competitiveness through digital capabilities. This year's conferences will examine the latest developments in e-commerce, helping participants seize opportunities through topics including agentic AI, lifestyle e-commerce, quick commerce, and global brand expansion. Experts will explore innovation in e-commerce alongside global marketing trends and emerging consumer opportunities, investigating how the industry can generate new growth within a rapidly evolving landscape.

Jinhee Lee, Chief Operating Officer of South Korea's leading health and beauty brand Olive Young, will present on building a high-growth ecosystem through seamless omnichannel operations and data-driven marketing strategies. Haijun Wang, Founder, CEO & Chief Experience Officer of Atour Group, will discuss experience differentiation and customer segment operations strategies for integrating hotel and retail businesses. Pauline Brown, former Chairman of LVMH North America, will share how to leverage "aesthetic intelligence" to elevate brand value and shape consumer perception in e-commerce environments.

Yatong Qiu, Vice President of Taobao&Tmall Group at Alibaba, will address how brands can tackle demand through flexible merchandising and real-time marketing in quick commerce. Terry Li, Vertical General Manager of Smart Retail at Tencent, will explore agentic AI-driven e-commerce strategies from service provider and ecosystem perspectives. The conferences will feature a session titled "Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies," with speakers including Luca Barni, SVP, Commercial at Lazada Group, sharing practical experiences in expanding within Southeast Asia's dynamic economic region.

Kenie Kwok, Creative Strategy Lead at Meta, will share trends in brand account management and user preferences on the Threads platform, while actor Ng Siu-hin will offer creator perspectives on audience engagement. The "Meet the Celebrity" dialogue series will feature actor and singer-songwriter Louis Cheung discussing personal brand management, and content creator Mayaowill will explore innovative promotional approaches for music works. The "Healing Economy and IP Marketing" session will examine how brands can engage younger demographics through emotional connection, healing trends, and intellectual property-driven consumer behavior, with speakers including Yiying Wang, Founder and Designer of Noodoll Limited.

The conferences will introduce a new "e-Commerce Connect" feature showcasing one-stop e-commerce solutions from nearly 30 exhibitors, alongside digital marketing workshops, networking activities, and business matching services. For more information on speakers and the detailed programme, please visit https://marketingpulse.hktdc.com/conference/mp/en. Additional event details can be found at https://marketingpulse.hktdc.com/conference/mp/en/programme and https://marketingpulse.hktdc.com/conference/mp/en/speaker.