Massimo Group Appoints Ron Luttrell as Vice President of Dealer Development

Massimo Group (NASDAQ: MAMO) has appointed Ron Luttrell as Vice President of Dealer Development, bringing over 20 years of experience in leading dealer network expansion and performance programs. Luttrell's background includes significant roles at prominent powersports companies including Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield. His expertise in transforming early-stage original equipment manufacturers into scalable dealer-driven organizations positions him as a key addition to Massimo's leadership team during a critical growth phase.

The appointment comes as Massimo prepares for the launch of its 2026 MVR Series of premium lithium-electric vehicles and 2026 Sentinel Series of high-performance gas-powered utility terrain vehicles. Luttrell will oversee all aspects of dealer development, including expansion strategies, onboarding processes, and performance management systems. His extensive experience in building and optimizing dealer networks is expected to play a crucial role in Massimo's market penetration strategy for these new product lines.

Luttrell's track record includes successfully scaling dealer operations for multiple powersports manufacturers, making him particularly valuable for Massimo's ambitious growth plans. The company's decision to bring in an executive with Luttrell's specific skill set underscores the strategic importance of dealer network development in the competitive powersports and electric vehicle markets. His appointment signals Massimo's commitment to building a robust distribution infrastructure capable of supporting the company's expanding product portfolio.

The timing of this executive appointment aligns with Massimo's preparation for significant product launches in the coming years. The 2026 MVR Series represents the company's entry into the premium lithium-electric vehicle segment, while the Sentinel Series will target the high-performance gas-powered UTV market. Luttrell's role will be instrumental in ensuring that Massimo's dealer network is properly positioned to support these new product introductions and capitalize on market opportunities. Additional information about Massimo Group is available in the company's newsroom at https://ibn.fm/MAMO.