Massimo Group to Introduce Second-Generation MVR HVAC Pro Series at 2026 PGA Show

Massimo Group announced plans to debut its second-generation MVR HVAC Pro Series at the 2026 PGA Show, scheduled for Jan. 20–23, 2026, at the Orange County Convention Center in Orlando, Florida. The MVR HVAC Pro Series includes the MVR HVAC Pro for golf course and neighborhood electric vehicle applications and the MVR HVAC Cargo Max Pro for grounds maintenance and commercial fleet use, both featuring fully enclosed, climate-controlled cabins designed for all-weather operation.

The updated platform reflects Massimo’s continued investment in higher-value electric mobility solutions, incorporates software-driven controls and artificial intelligence initiatives, and has generated early interest from dealers, golf courses, resorts, and commercial operators as demand grows for enclosed, climate-controlled electric vehicles that address the operational limitations of traditional open-air carts. This announcement matters because it represents a strategic shift toward premium electric utility vehicles that can operate year-round in various weather conditions, potentially expanding market opportunities beyond seasonal limitations.

The implications of this development are significant for the electric vehicle industry, particularly in the golf and commercial sectors where weather-dependent operations have traditionally limited productivity. By offering climate-controlled cabins, Massimo addresses a key barrier to adoption in regions with extreme temperatures or precipitation, potentially increasing utilization rates and return on investment for operators. The integration of software-driven controls and artificial intelligence suggests these vehicles will offer enhanced functionality, efficiency, and possibly autonomous features that could reduce labor costs and improve operational precision.

Early interest from dealers, golf courses, resorts, and commercial operators indicates market recognition of these operational advantages. For golf courses specifically, climate-controlled vehicles could extend playing seasons in northern climates and improve comfort for players and staff, potentially increasing revenue. For commercial fleets, the enclosed design with climate control enables more consistent operations in adverse weather conditions, addressing a significant limitation of traditional utility vehicles. The company’s focus on higher-value solutions aligns with broader industry trends toward premiumization in electric mobility, where added features justify higher price points and improve profitability.

Massimo Group’s announcement positions the company to capitalize on growing demand for specialized electric vehicles that combine utility with comfort and advanced technology. The 2026 PGA Show debut provides a targeted platform to reach key decision-makers in the golf industry, which often serves as an early adopter market for grounds maintenance and utility vehicles that later see broader commercial adoption. This strategic timing allows Massimo to showcase its innovations to an audience specifically interested in golf course equipment and maintenance solutions, potentially generating orders and partnerships well before the vehicles reach broader markets.

The company’s newsroom at https://nnw.fm/MAMO provides additional information about Massimo Group’s developments in the electric vehicle space. The full press release detailing the MVR HVAC Pro Series announcement is available at https://nnw.fm/Zb4Ql. These resources offer investors and industry observers further context about Massimo’s strategic direction and product roadmap as the company expands its electric vehicle offerings beyond traditional powersports categories into more sophisticated commercial applications.