MFV Expo Returns to Dallas for Franchise Expo Dallas, Tapping into Texas's Booming Franchise Market

MFV Expositions and Comexposium are set to host Franchise Expo Dallas on September 18-19 at the Irving Convention Center at Las Colinas, marking the company's first return to the Dallas-Fort Worth area since 2018. The event will feature more than 100 exhibitors, a dozen workshops and sessions, and keynotes from industry leaders. With Texas consistently ranking in the top five states for franchise interest and activity, the expo aims to capitalize on the region's strong entrepreneurial spirit.

According to Martin Joksimovic, president of MFV Expositions, "By almost any industry benchmark metric or standard, it’s clear that interest in business ownership through franchising is at an all-time high. There are approximately 850,000 franchise establishments in the U.S. today and it’s only a matter of time before the industry surpasses the one-million mark - a significant milestone." He added that the networking opportunities at the expo are designed to spark conversations that turn entrepreneurial dreams into reality, with MFV Expo serving as a matchmaker between motivated entrepreneurs and franchise opportunities across diverse industries and investment levels.

The two-day agenda includes popular workshops on opening day: "A to Z’s of Buying a Franchise" hosted by Dr. John Hayes, Titus Chair for Franchise Leadership at Palm Beach Atlantic University, and "Franchising Your Business" presented by Mark Siebert of iFranchise Group. Additional programming features "Top Questions to Ask a Franchisor Before Investing" moderated by Natalie Hoyt of Ascent Hospitality Management, and a keynote on "Minorities Building Wealth with Franchising" by Andre Key, founder and CEO of Sociallybuzz. A full schedule is available on the Franchise Expo Dallas Seminars page.

Attendees can also participate in special networking events, including the Emerging Brands Pavilion, which showcases franchise concepts with fewer than 10 locations; the Business Resource Center, where brands can connect with leading vendors and suppliers; and Franchise Expo Unplugged, which features podcast interviews and insights from Social Geek Radio directly from the trade show floor.

The exhibitor roster includes well-known brands such as McDonald’s, GNC Live Well, and Lightbridge Academy, alongside food and beverage names like Perkins American Food Co., Mr. Gatti’s Pizza, The Big Biscuit, and Rosatti’s Pizza. Home services are represented by Poolwerx, Pi Kitchen and Bath Shop, and Milo Insulation, while the senior care market includes upstart concepts like Golden Years Relocation and Assisted Living Mansion.

Franchise Expo Dallas is the second stop on MFV Expo's 2026 U.S. tour, following the International Franchise Expo in New York City in May. The remaining stops include Franchise Expo Cincinnati (Oct. 23-24) and Franchise Expo West in Glendale, Arizona (Nov. 13-14). Registration for both attendees and exhibitors is now open, with travel and lodging information available on the official event website.