Mullen Subsidiary Bollinger Motors Set to Launch Class 4 Electric Truck in September 2024

Mullen Automotive (NASDAQ: MULN), an emerging player in the electric vehicle (EV) industry, has announced that its subsidiary Bollinger Motors is gearing up to commence production of the Bollinger B4 Chassis Cab, an all-new Class 4 commercial EV truck. The production is slated to begin on September 16, 2024, with deliveries and revenue recognition expected to follow in October 2024.

This development represents a significant milestone in the commercial EV sector, as it introduces a new option for businesses looking to electrify their fleets. The B4 Chassis Cab is designed to meet the growing demand for sustainable transportation solutions in the commercial vehicle market, which has been slower to adopt electric technology compared to the consumer automotive sector.

Bollinger Motors has partnered with Roush Industries for the production of the B4 Chassis Cab. Roush, known for its contract manufacturing services, will be producing the vehicles at its facility in Livonia, Michigan. This collaboration leverages Roush's manufacturing expertise and could potentially accelerate the production ramp-up for Bollinger.

Jim Connelly, Chief Revenue Officer of Bollinger Motors, expressed enthusiasm about the market response to the B4, stating, "We are already experiencing strong momentum in the market from important customers throughout the country." This early interest suggests that there may be pent-up demand for electric options in the commercial truck segment, particularly in the Class 4 category.

The introduction of the B4 Chassis Cab aligns with broader industry trends towards vehicle electrification and sustainable transportation. As businesses face increasing pressure to reduce their carbon footprint, electric commercial vehicles like the B4 could play a crucial role in helping companies meet environmental targets while potentially reducing long-term operational costs.

Mullen Automotive's involvement in this project through its subsidiary Bollinger Motors is part of the company's broader strategy in the EV market. Mullen has been expanding its presence in the commercial EV space, with production facilities in Tunica, Mississippi, and Mishawaka, Indiana. The company began commercial vehicle production in Tunica in August 2023 and has received IRS approval for federal EV tax credits on its commercial vehicles, offering eligible customers up to $7,500 per vehicle.

The launch of the B4 Chassis Cab comes at a time when Mullen has already introduced two other commercial EV models to the market. The Mullen ONE, a Class 1 EV cargo van, and the Mullen THREE, a Class 3 EV cab chassis truck, are both certified by the California Air Resource Board (CARB) and the EPA, and are currently available for sale in the United States.

As the automotive industry continues its transition towards electrification, the entry of new players like Bollinger Motors into the commercial EV space could accelerate the adoption of electric vehicles in fleet operations. The success of the B4 Chassis Cab could have implications not only for Mullen and Bollinger but for the broader commercial EV market as well.

With production set to begin in September 2024, industry observers will be watching closely to see how the B4 Chassis Cab performs in the market and whether it can meet the expectations of commercial customers looking for reliable and efficient electric vehicle solutions.