Multiple Myeloma Research Foundation Raises Over $110,000 in California Cycling Event
September 20th, 2024 7:00 AM
By: Newsworthy Staff
The Multiple Myeloma Research Foundation's annual Road to Victories cycling event in California's Wine Country raised crucial funds for blood cancer research and patient support, demonstrating the power of community engagement in advancing medical research.

The Multiple Myeloma Research Foundation (MMRF) has successfully completed its eighth annual Road to Victories cycling event, raising more than $110,000 for multiple myeloma research and patient support. The 250-mile ride through California's Wine Country, which took place on August 24, 2024, brought together a diverse group of 18 participants, including six multiple myeloma patients, family members, healthcare providers, and supporters.
Multiple myeloma, the second most common blood cancer, affects plasma cells in the bone marrow and can spread throughout the body. The MMRF, as the largest nonprofit organization dedicated to finding a cure for this disease, has been at the forefront of research efforts. The funds raised through events like Road to Victories are crucial for accelerating research, increasing awareness, providing patient education, and offering community support.
The significance of this event extends beyond the impressive fundraising total. It represents a powerful collaboration between patients, medical professionals, and industry partners in the fight against multiple myeloma. Sponsored by Johnson & Johnson, the Road to Victories program exemplifies how corporate partnerships can contribute to medical research and patient advocacy.
Michael Andreini, President and CEO of the MMRF, emphasized the importance of such events, stating, "This team represents our community and demonstrates that together, we are fueling progress and driving cures." This sentiment underscores the MMRF's commitment to fostering a sense of community among those affected by multiple myeloma while simultaneously pushing forward with research initiatives.
The cycling route, which covered scenic areas including Sonoma, Napa, Yountville, and Bodega Bay, served as a metaphor for the challenging journey faced by multiple myeloma patients. The participation of patients in the ride alongside healthcare providers and supporters highlights the resilience of those living with the disease and the collaborative nature of the fight against it.
Rob Bultje, Regional Business Director at Johnson & Johnson Innovative Medicine, described the event as "more than just a bike ride" but rather "an unforgettable and life-changing experience." This perspective emphasizes the emotional and psychological benefits of such events for participants, beyond the physical challenge and fundraising aspects.
The success of the Road to Victories event has implications for the broader field of medical research and patient advocacy. It demonstrates the effectiveness of combining physical challenges with fundraising efforts to engage supporters and raise awareness. This model could potentially be replicated for other diseases, inspiring similar initiatives in different medical fields.
Furthermore, the event's success highlights the ongoing need for research funding in the fight against multiple myeloma and other cancers. With the MMRF having raised over $600 million for research since its inception, events like Road to Victories play a crucial role in maintaining this momentum. The foundation's track record of opening nearly 100 clinical trials and helping bring over 15 FDA-approved therapies to market underscores the tangible impact of these fundraising efforts on patient outcomes.
As the MMRF continues its mission to accelerate a cure for every multiple myeloma patient, events like Road to Victories serve as a reminder of the power of community action in driving medical progress. The combination of physical endurance, fundraising, and awareness-raising embodied in this event represents a holistic approach to tackling the challenges posed by multiple myeloma, offering hope and support to patients while advancing the scientific understanding of the disease.
Source Statement
This news article relied primarily on a press release disributed by 24-7 Press Release. You can read the source press release here,
