MWG Holdings Completes Two-Year Retail Remodel, Driving 30% Summer Growth with Customer-Centric Approach

MWG Holdings Group, Inc. has completed a two-year remodel of all its retail locations, implementing an open shop model designed to transform cannabis shopping from restrictive to customer-friendly. The redesign creates a more welcoming, guest-friendly in-store experience that removes barriers between customers and products. According to Shawn Samery, VP of Retail at Perfect Union, the beautifully merchandised stores allow guests to browse product arrays and enjoy quicker, streamlined check-out experiences with friendly team members available to answer questions and guide customers.

The company's data-driven, growth-focused marketing approach has fueled a 30% year-over-year increase in summer revenue and is driving a strong uptick in customer loyalty. MWG launched statewide summer marketing campaigns including limited-edition Perfect Union hat pins featuring city names and local landmarks, available exclusively in-store as free gifts with purchase. Additionally, the company introduced the 3 Buck Buzz Bag on September 1, an in-store exclusive that delivers mystery cannabis products ranging in value between $10 and $50, adding a playful twist to the shopping experience.

Nicole Hanratty, Vice President of Marketing at MWG Holdings, emphasized that combining customer-centric localized promotions with the refreshed, open-concept store design continues to strengthen brand loyalty while attracting new customers across California. The company is also celebrating expanded distribution of its in-house print publication, smish., which will now be stocked at more than 300 dispensaries across California, increasing its visibility and reinforcing MWG's leadership in cannabis culture and content.

Tom Sheridan, Esq., CEO of MWG Holdings, stated that the company is doubling down on what makes it unique: customer loyalty and the creative energy behind retail and storytelling efforts. While in-store offerings drive engagement, MWG's recently launched Perfect Union website supports these efforts with a smooth, streamlined online shopping experience, offering location-specific promotions, enhanced mobile usability, and convenient ordering for pickup and delivery. The retail stores have experienced a 32.2% year-over-year increase in transaction count and a 26.7% increase in revenue during the first half of 2025, demonstrating the effectiveness of the customer-centric approach.