MWG Holdings Launches Cannabis-Infused Peanut Butter Cups for 4/20 Weekend

Cannabis retailer MWG Holdings is expanding its Blazy product line with the introduction of cannabis-infused peanut butter cups, targeting consumers seeking premium, precisely dosed edible experiences. The new product launch coincides with the annual 4/20 cannabis celebration, strategically positioned to capitalize on heightened consumer interest.

The Blazy Cannabis-Infused Peanut Butter Cups offer a sophisticated edible option featuring 10 mg THC per serving, totaling 50 mg per cup and 100 mg per package. A unique dosing wheel allows consumers to customize their intake, making the product accessible to both novice and experienced cannabis users.

MWG will support the product launch with an extensive promotional weekend across 42 Perfect Union and Wild Seed Wellness locations throughout California. From San Diego to Shasta Lake, dispensaries will offer up to 80 different brands at 42 percent off, complemented by brand demonstrations, music, and food truck events.

Nicole Hanratty, MWG Holdings' VP of Marketing, emphasized the strategic importance of the launch, highlighting the brand's rapid sales growth and consumer demand. The introduction of the peanut butter cups represents a significant expansion of the Blazy product line, which has already established itself as a top-performing brand in Perfect Union stores.

The timing of the launch is particularly notable, with 4/20 falling on Easter Sunday this year. This unique confluence presents an opportunity for MWG to create a distinctive market presence during a high-profile cannabis retail period.

As the cannabis market continues to evolve, MWG Holdings' innovative approach to product development and marketing demonstrates the industry's ongoing sophistication. By focusing on precise dosing, gourmet taste, and consumer experience, the company is positioning itself at the forefront of cannabis product innovation.